Internet Advertising Analysis Essay Example For Students

Internet Advertising Analysis Essay Internet Advertising There are two primary ways to advertise on the Internet: 1. Register your Web site with major search engines so Internetvisitors can find you. 2.Place an ad banner for your site on another Web site that has alot of traffic (viewers). Ad banners allow viewers to link to yoursite when they click on the banner. Internet Advertising Advantages Relatively cost-effective. The costs can also be independent ofthe size of the audience. For example, a Web presence will costthe same regardless of how many viewers your site has. (You will,however, need to make sure your Internet Service Provider canhandle the volume of viewers you anticipate having. ) Advertisers can target specific types of viewers by positioningan ad banner on related Web sites. For example, if youretargeting people seeking information on a specific topic, you canpurchase ad space on Web pages that are related to this categoryin the major search engines (Yahoo, Infoseek, Lycos, WONET The Womens Online Network, etc.). So, an organic herb farmerselling through mail order might advertise through the organicfoods or gourmet cooking category. The indexing structure ofthese sites allows you to target your audience by geographiclocation and related interest area. Messages can be timely because editing the content is often easyand instantaneous. Ads on the Internet can be interactive. You can request viewerfeedback, take orders or answer questions instantly. Ad banners can run with as much frequency as you choose. TheInternet is constantly available! Internet advertisers can potentially reach a global audience. Asidefrom language barriers, anyone at any location in the world canaccess information about your products or services. Internet Advertising Disadvantages Internet advertising should not be approached in a vacuum. Instead, it should be one component of a comprehensive InternetMarketing strategy. Although the popularity of the Internet is rising remarkably, it isdifficult to gage the impact of advertising on the Internet. The range of costs to advertise on the Internet can vary greatly. Itis best to compare a number of highly-frequented sites todetermine the best way to spend your advertising dollars.