Third Culture Kids essays

Third Culture Kids papers The 21st century will be recognized as the time of globalization. American people are going to and living in nations all through the world, as their organizations move them starting with one office then onto the next over the globe. Much of the time, these representatives are hitched and are joined by their offspring of changing ages. As indicated by the book The Third Culture Kid Experience by David Pollock and Ruth Van Reken, the encounters of young people who spend a huge piece of their youth living abroad are both helpful and testing. The creators talked with various Third Culture Kid (TCK) guardians about the time spent in different nations. For other people, who plan on traveling to another country or have just left, the book brings new experiences and gives bolster realizing that one's family isn't the only one. It would likewise pay for organizations to give a duplicate to every one of its workers taking off to removed lands. For the individuals who live in the United States, the book gives another perspective on effect of an inexorably worldwide world. The creators offer this meaning of the worldwide youngster: A Third Culture Kid (TCK) is an individual who has spent a huge piece of their formative years outside the guardians' way of life. The TCK fabricates connections to the entirety of the societies, while not having full possession in any. Despite the fact that components of each culture are acclimatized into the TCK's life experience, the feeling of having a place is in relationship to other people The essential closeness between all TCKs is mobilityall Third Country Children experience huge change and multifaceted nature in their initial years. What sort of effect will this living course of action have on these young people in the since a long time ago run' All youngster behaviorists perceive that young men and young ladies need dependability and structure in the principal decade of their lives. ... <!

Lewis Carroll :: essays research papers

&#9;Of all of Lewis Carroll’s works, Alice’s Adventures in Wonderland has an exceptional remaining in the class of unconventional, garbage writing. Much has been expounded on how this novel appears differently in relation to the huge measure of exacting, incredibly moralistic children’s writing of the Victorian time Lewis Carroll lived in. However, as odd as this novel shows up corresponding to the next Victorian children’s stories, this short novel is odder on the grounds that it was composed by a very upstanding, ultra traditionalist man; a Victorian refined man. Despite the fact that the novel appears to diverge from the hour of Lewis Carroll, numerous encounters of Lewis Carroll and his special character have an incredible impact in the formation of Alice’s Adventures in Wonderland. &#9;Lewis Carroll, the nom de plume Charles Lutwidge Dodgson was conceived on January 27, 1832, in Daresbury England. He was the most established kid in a group of eleven offspring of Reverend Charles Dodgson and his better half, Francis Jane Lutwidge. The adolescence of Lewis Carroll was moderately lovely, brimming with thoughts and side interests that added to his future imaginative works. Carroll’s life at Daresbury was somewhat detached, and his mates were for the most part his siblings and sisters (Green 18). Connecting with for the most part his sisters, he was the &quot;master of their functions, innovator of games, performer, puppet theater administrator, and editorial manager of family journals&quot; (DLB v. 163 45). A lot of Carroll’s youth was spent dealing with his younger siblings, and his creative mind was continually being practiced so as to engage them (Green 18). A youth inconvenience that Carroll had and endured for an amazing duration was stammering harshly. It is recommended that his stammer may have emerged from his parent’s endeavors to address his left-handedness. This endeavor from the get-go in his life may have made Carroll think he was not typical, along these lines harming his self-assurance (Kelly 13-14). At the point when Carroll addressed grown-ups, his discourse turned out to be amazingly hard to comprehend. Obviously, he froze; his timidity and stammering consistently appeared to be more terrible when he was in a universe of grown-ups (Leach 2). Incompletely because of his stammering, he felt entirely agreeable around kids and he had the option to effectively frame cozy connections among them. While talking with more youthful youngsters, Carroll’s stammering had mystically vanished. He &quot;simply got one of them-whether they acknowledged him-and most did&quot; (Pudney 20). As a kid, Carroll had an attachment to creating games and language puzzles (14). &#9;Lewis Carroll &quot;divided himself into two names, Lewis Carroll and Reverend Charles Lutwidge Dodgson&quot; (DLB v.

Pumpkin Drop

Pumpkin Drop If a 5-kg pumpkin is tossed through a snowstorm such that it reaches the peak of its trajectory one meter above the roof of the Green Building, which is 90 meters tall, with what velocity does the pumpkin meet the ground in McDermott Court? How much time, in seconds, does the airborne pumpkin have to come to terms with its identity* before landing? You may neglect wind, viscous drag, and the altered aerodynamics of cold, wet pumpkins for the sake of simplicity. This past weekend’s wind and snow left over three million homes and businesses throughout the Northeast without power but promptly turned into a miserable deposit of slush when it hit Boston. Sometime after midnight on October 30th the slush mixed with the remains of over 100 shattered pumpkins in McDermott Court below the Cecil and Ida Green Building. The Green Building, MITs Building 54, was built on stilts in 1964 to circumvent Cambridge’s height limit. At 21 stories and 90 meters the Green Building became and remains the tallest building in Cambridge. Every October, First West, the smallest hall in the East Campus dorm, drops some large number of pumpkinsâ€"two dozen last year, over 100 this yearâ€"off the roof in front of lots of hosed, enthusiastic, and, this year, really cold, fellow MIT students. On the top is my footage of the event. On the bottom is Isaque 15’s version, which is much higher quality. Full screen and watch both for maximum experience. Happy Halloween, and best of luck to those of you applying EA tomorrow. =)   * Curiously enough, the only thing that went through the mind of the pumpkin as it fell was, “Oh no, not again.” Many people have speculated that if we knew exactly why the pumpkin had thought that we would know a lot more about the nature of the Universe than we do now.

Benefits Of Social Emotional Instruction - 1246 Words

IMPORTANCE OF SEL There is plenty of research to show the benefits of Social Emotional instruction and learning in the classroom setting. However, as is true for so much in public education, limited resources, funding, time, interest, and coordination leads to insufficient or ineffective implementation. Social emotional learning (SEL) has many names and definitions in academic literature. Some have slightly different meanings, but the overarching concept is the same, generally emphasizing similar key components. Researchers may use the terms: character education, social emotional competence, emotional intelligence, __ Greenberg, et. al., (Year) propose social emotional programs are most effective when they focus on both the†¦show more content†¦Though implemented with the best of intentions, the disjointed bits of reactive instruction can actually have a negative effect. To be effective, Greenberg_____ found that programs must be comprehensive, chosen based on the needs of the children being served, and that staff must be trained, held accountable, and supported by administration. Jennings and Greenberg This article defines an â€Å"optimal classroom climate.† Having an optimal classroom climate leads to more efficient learning. If a classroom does not function at its best, the teacher also runs the risk of faster burnout from the profession. Continual management of problematic behaviors may lead to reactive, as opposed to proactive, responses from the classroom teacher, and therefore exhaustion and lower teacher satisfaction. The authors propose that an effective classroom model includes SEC – social and emotional competence by the teacher can direct student outcomes. They present a framework model to follow in order to avoid the â€Å"burnout cascade.† Their model explains how a teacher lacking in SEC can negatively impact the classroom climate, relationships, management, and SEL program implementation. Also presented in this article is a prosocial classroom model graphic that includes teacher SEC and student outcomes. It emphasizes the interrelated nature of each component. A change or deficitShow MoreRelatedMusic Education And Emotional Intelligence1607 Words   |  7 Pagesthrough direct musical instruction, in earlier stages of musical growth the emotional demands require guidance by a teacher and self-exploration from the participant. Once success in this area becomes apparent, musical benefits emerge and the journey the individual undertook also helps shape their emotional intelligence. By answering the question of how music education affects an individual’s emotional knowledge of music and themselves, it will become possible to see the benefits of teaching music studentsRead MoreEssay On Early Childhood Education1498 Words   |  6 Pageshowever, these particular concepts are the fundamentals toward a child’s emotional and academic growth. The use of social skills within a classroom environment potentially results in not only the students’ academic state; however, the child’s emotional well being as well. I was interested in this topic because I will be pursuing a career in early childhood education. I believe that implementing lessons involving social-emotional development skills promotes the overall growth of the children withinRead MoreA Classroom Atmosphere That Makes Learning Easier1283 Words   |  6 Pages†¦ Kids without emotional intelligence†¦ don t follow directions, go off-task, can t pay attention, and have difficulty working cooperatively.2 If we think back to our school days and remember a teacher we enjoyed, we usually recall a classroom environment where we enjoyed the learning too. That optimal learning environment, from the perspective of neuroscience, reflects an internal brain state well attuned for learning.3 The good news is that in the years emotional intelligence hasRead MoreBuilding Relationships : A Democratic Classroom1254 Words   |  6 Pagesof the Teenage Brain, this assists with establishing a sense of belonging for your students. Building relationships also allows you gain knowledge about your students’ interests and abilities and will help create a more engaging and beneficial instruction. The text also mentions that being friendly and encouraging to each of your students can help improve their self-esteem and create a positive environment. Create a democratic classroom. A democratic classroom is an environment that allows studentsRead MoreEmotional And Behavioral Disturbance ( Ebd )943 Words   |  4 PagesEmotional and Behavioral Disturbance Emotional and Behavioral Disturbance (EBD) is one of the thirteen qualifications specified by the Individuals with Disabilities Act (IDEA). The qualification of EBD was implemented for students who struggled in the classroom due to behavioral complications and do not have a qualifying disability. In order to qualify a student as having an Emotional or Behavioral Disturbance, the student(s) must have exhibited the behaviors for a long period of time and the mustRead MoreMindfulness Is An Act Of Learning984 Words   |  4 Pagesschools because it has been found to have a positive impact on the students mental well-being as mentioned above, as well as having positive impacts on a wide range of physical and mental health conditions, on learning and cognition, and on emotional and social skills and wellbeing among adults, according to Katherin (2012). Very little research has been done about mindfulness among the young people as compared to among the adults, with studies carried out so far having some methodological limitationsRead MoreDevelopmental Assets: Boundaries and Expectations, and Commitment to Learning964 Words   |  4 Pagespromoting social-emotional development can provide support for childrens appropriate behavior and prevent challenging behavior. A pyramid framework includes four levels of practice to address the needs of all children, including children with persistently challenging behavior. Fox, Dunlap, Hemmeter, Gail, and Strain, (2006) describe an intervention strategy with four levels, 1) building positive relationships, 2) Implementing classroom preventive practices, 3) using social and emotional teachingRead MoreEvaluating The Existing Information And Provide Immediate Instructional And Behavioral Support871 Words   |  4 Pagesinept. They are likely to exhibit behavior problems, including temper tantrums, stereotypic behavior, and/or aggressive behavior. Students with ASD can learn with the premise that instruction be explicit, and incl ude a full range of social, self-help, language, reading, writing, and math skills. Social skill instruction for students with ASD should target individual needs. However, despite this variability, there is some predictability that suggests initiating, responding to, and maintaining interactionsRead MoreEssay on Teaching Strategies for Inclusive Education1343 Words   |  6 Pagessystem that values all students, regardless of difference. As a preservice teacher about to enter into the teaching profession it will be my responsibility to cultivate optimum teaching and learning experiences that will support all students’ social, emotional and academic development. Whilst this task does seem daunting and challenging, it is also exciting to be one of the many pioneers who will contribute to an educational reform, resulting in the ideal of inclusive education. Within my classroomRead MoreIep Reflection Paper1092 Words   |  5 PagesCritical Thinking Questions Change Leadership for Differentiated Education Environment April 8, 2012 Critical Thinking Questions The six-column framework for differentiated instruction proposes that if we are trying to comprehend and construct classrooms in which differentiated instruction can grow, there are several components that we need to search and be mindful of in our preparation and teaching. Educators must explore the framework and recognize what they are already utilizing in the

What to Expect From a Chinese Fortune Teller

Having one’s fortune told through Chinese fortune telling (ç ®â€"å‘ ½, suan ming) is a routine practice in Chinese culture. Consulting a fortune teller is nearly compulsory before major events, like Chinese New Year, wedding engagements, and the birth of children. Whether for entertainment or out of a strong belief in superstition, getting your fortune told by a Chinese fortune teller can be a memorable experience. Here is what to expect when it comes to prices, methods, and more. Cost The cost of a fortune telling session varies based on the city, fortune telling method, and what specifically the recipient wants to know. Getting an answer to one question, like finding a lover or a job, costs less than getting an overall fortune for the coming year, decade, or life. Basic fortune telling in Taipei starts at $15. Where to Find a Chinese Fortune Teller Fortune tellers can often be found in or near Buddhist and Taoist temples in China, Hong Kong, and Taiwan. Outside of China and Taiwan, fortune tellers can also be found in Chinatowns around the world. What to Expect The fortune telling session takes place at a table or desk with the fortune teller and customer sitting across from or next to each other. In many instances, there is little privacy as fortune telling tables or booths are located next to each other with just a flimsy wall to partition them. In many large cities like Beijing, Hong Kong, and Taipei, it is possible to have your fortune told in English. Methods There are over a dozen types of Chinese fortune telling methods, but nearly all are based on the Chinese Almanac. The most basic method of Chinese fortune telling in China, Hong Kong, Taiwan, and other countries like the U.S. remains virtually the same regardless of location. All a person needs to have his or her fortune told, or that of a friend of family member, is the  first and last name, birth date, and age. For Westerners, be sure to add one year to your current age because the first year of life in Chinese culture is counted at birth whereas babies in the West do not turn one until a year after their birth. Additional information like time of birth and a person’s address is sometimes required for certain fortune telling methods. Oftentimes, fortune tellers use one or more methods to reveal your fortune. For example, palm and face readings or ‘bean’ fortune telling may be combined with  basic fortune telling  to generate a more accurate reading. Other methods that a fortune teller might use include coin divination,  Chien Tung or Chinese fortune sticks,  bird fortune telling, or using  red divination blocks to tell your fortune.

Branding Marketing and Answer Free Essays

string(82) " company name legitimizes and the individual name individualizes the new product\." Chapter-9: MCQ’s and short questions: 1. _____ is endowing products and services with the power of a brand. Your Answer:| Branding | 2. We will write a custom essay sample on Branding: Marketing and Answer or any similar topic only for you Order Now _____ is the added value endowed to products and services. Your Answer:| Brand equity | 3. ______ are those trademarked devices that serve to identify and differentiate the brand. Your Answer:| Brand elements | 4. _____ marketing is about mixing and matching marketing activities to maximize their individual and collective effects. Your Answer:| Integrating | 5. _____ is consumers’ ability to identify the brand under different conditions as reflected by their brand recognition or recall performance. Your Answer:| Brand awareness | 6. _____ occurs when customers experience the company as delivering on its brand promise. Your Answer:| Brand bonding | 7. A _____ is a consumer-focused exercise that involves a series of procedures to assess the health of the brand, uncover its sources of brand equity, and suggest ways to improve and leverage its equity. Your Answer:| brand audit | 8. When a firm uses an established brand to introduce a new product it is called a _____. Your Answer:| brand extension | 9. A _____ product is one whose brand name has been licensed to other manufacturers who actually make the product. Your Answer:| licensed | 10. _____ occurs when consumers no longer associate a brand with a specific product or highly similar products and start thinking less about the brand. Your Answer:| Brand dilution | 11. _______is the set of all brands and brand lines which a particular firm offers for sale to buyers in a particular category. Your Answer:| Brand portfolio | 12. _____ measures the degree to which a brand is seen as different from others. Your Answer:| Differentiation | 13. _____ measures the breadth of a brand’s appeal. Your Answer:| Relevance | 14. Nike has the distinctive â€Å"swoosh† logo, the â€Å"Just Do It† slogan, and the â€Å"Nike† name based on a mythological goddess. These items are called _____. Your Answer:| brand elements | 15. Burton, a maker of snowboards, is introducing a new snowboard called â€Å"The Dominator. † This snowboard will be associated and identified with top professional riders. What marketing strategy is Burton using? Your Answer:| leveraging secondary association | 16. The purpose of the _____ is to provide a current, comprehensive profile of how all the products and services sold by a company are marketed and branded. Your Answer:| brand inventory | | 7. A _____ typically employs quantitative measures to provide marketers with current information as to how their brands and marketing programs are performing on the basis of a number of key dimensions. Your Answer:| tracking study| | 18. Nivea, a strong European brand, has expanded its scope from a skin-cream brand to a skin-care and personal-care brand through carefully designed and implemented brand extensions. This is an example of _____. Your Answer:| brand reinforcement | 19. Dannon Yogurt offers several types of new yogurts, Fruit on the Bottom, Natural Flavours, and Fruit Blends to name a few. This is an example of a _____. Your Answer:| line extension | 20. Honda uses the company name to cover different products such as automobiles, motorcycles, snow blowers, and snowmobiles. This is an example of a _____. Your Answer:| category extension | 21. A _____ brand may be kept around despite dwindling sales because they still manage to hold on to a sufficient number of customers and maintain profitability with little or no marketing support. Your Answer:| cash cow | 22. All products marketed by Heinz carry the brand name ‘Heinz’. This is an example of ___________. Your Answer:| blanket family names | Short Questions: Chapter-9: 1. Describe the functions a brand provides for the firm. Ans:Brands simplify product handling or tracking. Brands help to organize inventory and accounting records. Brands also offer the firm legal protection for unique features or aspects of the product. Finally, brands signal a certain level of quality so that satisfied buyers can easily choose the product again. 2. What are the two basic approaches to measuring brand equity? Ans: The indirect approach assesses potential sources of brand equity by identifying and tracking consumer brand knowledge structures. The direct approach assesses the actual impact of brand knowledge on consumer responses to different aspects of the marketing. 3. From a marketing management perspective, there are three main sets of brand equity drivers. List these factors. Ans: The initial choices for the brand element or identities making up the brand. The way the brand is integrated into the supporting marketing program. The associations indirectly transferred to the brand by linking the brand to some other entity. 4. What are the six criteria used to choose brand elements? Explain each of these. Ans:- 1. Memorable – how easily is the brand element recalled and recognized. 2. Meaningful – to what extent is the brand element credible and suggestive of the corresponding category? 3. Likeability – how aesthetically appealing do consumers find the brand element? 4. Transferable – can the brand element be used to introduce new products in the same or different categories? 5. Adaptable – how adaptable and updatable is the brand element. 6. Protectable – how legally protectable is the brand element? How competitively protectable is it? Can it be copied? 5. Discuss the four general strategies used in choosing a brand name. What are the advantages to each of these strategies? Ans:- ? First, a company can use an individual name strategy. This way the company does not tie its reputation to the product’s. If the product fails or appears to have a low quality the company’s image is not hurt. ? A second strategy is to use blanket family names. By using this strategy, there is no need for â€Å"name† research or heavy advertising to create brand-name recognition; this reduces initial development costs. ? A third strategy is to use separate family names for all products. This works best for companies that produce quite different products and one blanket family name is not desirable. ? Finally, a company can use the corporate name combined with individual product names as a branding strategy. The company name legitimizes and the individual name individualizes the new product. You read "Branding: Marketing and Answer" in category "Essay examples" 6. The Marketing Insight – Applying Permission Marketing, presents the practice of permission marketing as an important tool for building customer loyalty. List the five steps which Seth Godin, a pioneer in the technique, has identified as important in creating effective permission marketing. Ans:-   Godin identifies the following 5 steps: Offer the prospect an incentive to volunteer (e. g. , free sample, sales promotion, or contest). Offer the interested prospect a curriculum over time that teaches the consumer about the product or service. Reinforce the incentive to guarantee that the prospect maintains the permission. Offer additional incentives to get more permission from the consumer. Over time, leverage the permission to change consumer behaviour toward profits. Chapter-10: MCQ’s and short questions: 1. ____ is the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market. Your Answer:| Positioning | 2. Companies can gain a strong competitive advantage through having better-trained people. This is called _____. Your Answer:| personnel differentiation | 3. _____ pass through four stages: distinctiveness, emulation, mass fashion, and decline. Your Answer:| Fashions | 4. In a _____ pattern of the pr oduct life cycle, sales grow rapidly when the product is first introduced and then fall to a â€Å"petrified† level. Your Answer:| growth-slump-maturity | 5. The _____ stage is marked by a rapid climb in sales. Your Answer:| growth | 6. During the _____ stage sales slow down creating over-capacity in the industry, which leads to intensified competition. Your Answer:| maturity | 7. During the _____ stage sales and profits decline and some firms withdraw from the market. Your Answer:| decline | 8. _____ calls for gradually reducing a product and business’s costs while trying to maintain sales. Your Answer:| Harvesting | 9. If a new product sells well, new firms will enter the market, ushering in a(n) _____ stage. Your Answer:| market-growth | 10. Eventually, when competitors cover and serve all the major market segments the market enters the _____ stage. Your Answer:| maturity | 11. A company may follow the strategies of deletion, harvesting, or contracting in the _______ stage. Your Answer:| decline | 12. Creating the image of a â€Å"delivered pizza† rather than a â€Å"frozen pizza† category for McCain’s pizza is an example of _______. Your Answer:| positioning | 13. Attributes or benefits consumers strongly associate with a brand, such as FedEx-guaranteed overnight delivery-are called _____. Your Answer:| points-of-difference | 14. Associations that are not necessarily unique to the brand are called _____. Your Answer:| points-of-parity | 15. A _____ is a basic and distinctive mode of expression appearing in a field of human endeavour. Your Answer:| style | 16. During the _____ stage prices remain where they are or fall slightly. Your Answer:| growth | 17. The _____ stage divides into three phases: growth, stable, and decaying maturity. Your Answer:| maturity | 18. During the _____ stage product managers try to stimulate sales by modifying other marketing program elements. Your Answer:| maturity | 19. During the _____ stage firms may withdraw from smaller market segments and weaker trade channels. Your Answer:| decline | 20. _____ is used to milk the firm’s investments to recover cash quickly in the decline stage. Your Answer:| Harvesting | 21. In a _____ strategy a new product can be designed to meet the preferences of one of the corners of the market. Your Answer:| single-niche | 22. Which of the following is not a key desirability for PODs? Your Answer:| Feasibility | Short Questions: Chapter-10: 1. What are the three key consumer desirability criteria for POD’s (points-of-difference)? Ans:- 1. Relevance – target consumers must find the POD personally relevant and important. 2. Distinctiveness – target consumers must find the POD distinctive and superior. 3. Believability – target consumers must find the POD believable and credible. 2. What are the four stages in the Product Life Cycle? Describe what happens at each stage. Ans:- ? In the first stage, introduction, the product experiences slow sales growth as the product is introduced in the market. In the second stage, growth, there is a period of rapid market acceptance and substantial profit improvement. ? In the third stage, maturity, the product experiences a slowdown in sales growth, profits stabilize or decline because of increased competition. ? And in the fourth and final stage, decline, sales show a downward drift and profits erode. 3. Companies can gain a strong competitive advantage through better trained people. List some of the characteristics of better-trained personnel, and give some illustrative examples. Ans:-   Competence – they possess the required skill and knowledge Courtesy – they are friendly, respectful, and considerate Credibility – they are trustworthy Reliability – they perform the service consistently and accurately Responsiveness – they respond quickly to customers’ requests and problems Communication – they make an effort to understand the customer and communicate clearly Some examples of the above: Singapore Airlines – excellent reputation in large part because of its flight attendants McDonald’s people are courteous IBM people are professional Disney people are upbeat. . What are the three main ways to convey a brand’s category membership? Ans:- 1. Announcing category benefits — benefits are frequently used to announce category membership to reassure consumers that a brand will deliver. 2. Comparing to exemplars — well known noteworthy brands in a category can also be used to specify category membership. 3. Relying on the product descriptor — the product descriptor that follows the brand name is often a concise means of conveying category origin. 5. What five strategies are available to firms in declining industries? Ans:- 1. Increasing the firm’s investments. 2. Maintaining the firm’s investment level until the uncertainties about the industry are resolved. 3. Decreasing the firm’s investment level selectively by dropping unprofitable customer groups and simultaneously strengthening the firm’s investment in lucrative niches. 4. Harvesting the firm’s investment to recover cash quickly. 5. Divesting the business quickly by disposing of its assets as advantageously as possible. 6. Define and discuss the concepts of points-of-parity (pop) and points-of-difference (pod). Use examples to illustrate your discussion. Ans:-   Points-of-Difference (PODs) are attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand. Strong, favourable, and unique brand associations that make up PODs may be based on virtually any type of attribute or benefit. Examples are FedEx (guaranteed overnight delivery), Nike (performance), and Lexus (quality. ) Points-of-Parity (POPs) are associations that are not necessarily unique to the brand but may be shared with other brands. They come in two basic forms: category and competitive. Category POPs are associations consumers view as essential to be a legitimate and credible offering within a certain product or service category. They represent necessary conditions for brand choice. They may change over time due to technological advances, legal developments, or consumer trends, but they are the ‘greens fees’ to play the marketing game. Competitive POPs are associations designed to negate competitors’ PODs. If a brand can ‘break even’ in those areas where the competitors are trying to find an advantage and also can achieve advantages in other areas, the brand should be in a strong, and even unbeatable, competitive position. Chapter-13: MCQ’s and short questions: 1. A distinct characteristic of services is _____. Your Answer:| intangibility | 2. Services are typically produced and consumed simultaneously. This is an example of the _____ characteristic of services. Your Answer:| inseparability | 3. Services cannot be stored. This describes the _____ characteristic of services. Your Answer:| perishability | 4. _____ describes employees’ skills in serving the client. Your Answer:| Interactive marketing | 5. SSTS refers to _____. Your Answer:| self-service technologies | 6. Top firms audit service performance by collecting _____ measurements to probe customer satisfiers and dissatisfiers. Your Answer:| voice of the customer | 7. The services a customer expects are called the _____ service package. Your Answer:| primary | 8. Added features to an offering are called _____ service features. Your Answer:| secondary | 9. The intangibility of services has implications for the choice of _____. Your Answer:| brand elements | 10. _____ cost refers to the product’s purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value. Your Answer:| Life cycle | 11. According to Parasuraman, Zeithaml Benny, the most important determinant of service quality is: Your Answer:| Reliability | 12. An offering that consists primarily of a tangible good with no services at all is considered a _____. Your Answer:| pure tangible good | 13. A restaurant is an example of a(n) _____. Your Answer:| hybrid | 14. _____ refers to the willingness to help customers and to provide prompt service. Your Answer:| Responsiveness | 15. _____ refers to the knowledge and courtesy of employees and their ability to convey trust and confidence. Your Answer:| Assurance | 16. _____ refers to the ability to perform the promised service dependably and accurately. Your Answer:| Reliability | 17. Mystery shoppers refer to the use of _____. Your Answer:| undercover shoppers | 18. Customers often view a service as fairly homogeneous, caring less about the provider than the price. Service marketers must therefore _____ their services. Your Answer:| differentiate | 19. Marriott is setting up hotel rooms for high-tech travelers who need accommodations that will support computers, fax machines, and e-mail. These are examples of _____ service features. Your Answer:| secondary | 20. _____ extensions often require sub-branding strategies where the corporate name is combined with an individual brand name or modifier. Your Answer:| Vertical | 21. Services such as installations, staff training, maintenance, and repair services and financing are called _____ services. Your Answer:| facilitating | 22. Ritz-Carlton Hotels’ legendary service is an example of which one of the following distinct characteristic of service? Your Answer:| Intangibility | Short Questions: 1. What are the five categories of offerings in the product-service mix? Ans:- 1. Pure tangible good – the offering consists primarily of a tangible good, no services accompany the product. 2. Tangible good with accompanying services – the offering consists of a tangible good accompanied by one or more services. 3. Hybrid – the offering consists of equal parts of goods and services. 4. Major service with accompanying minor goods and services – the offering consists of a major service along with additional services or supporting goods. 5. Pure service – the offering consists primarily of a service. . What are the five determinants of service quality in order of importance? Ans:- 1. Reliability – the ability to perform the promised service dependably and accurately. 2. Responsiveness – the willingness to help customers and to provide prompt service. 3. Assurance – the knowledge and courtesy of employees and their ability to convey tr ust and confidence. 4. Empathy – the provision of caring, individualized attention to customers. 5. Tangibles – the appearance of physical facilities, equipment, personnel, and communication materials. 3. Holistic marketing for services requires external, internal, and interactive marketing. Define these terms. Ans:-   External marketing describes the normal work of preparing, pricing, distributing, and promoting the service to customers. Internal marketing describes training and motivating employees to serve customers well. Interactive marketing describes the employees’ skill in serving the client. Clients judge service not only by its technical quality (e. g. , was the surgery successful? ) but also by its functional quality (e. g. , did the surgeon show concern and inspire confidence? ). How to cite Branding: Marketing and Answer, Essay examples

Who Discoverd America Essay Example For Students

Who Discoverd America Essay The Paleolithic ancestors of the native Americans are the true original inhabitants of America, but many others deserve credit as well for the discovery of the land. Among these are Leif Erickson and the Vikings of Norway, and Christopher Columbus of Spain. Without these early visitors to the land, America would not be the thriving nation it is today. Fifteen to forty thousand years ago the first settlers of America came to the land by way of the Bering Straight. Some believe the Pacific Ocean was much lower than it is now and these early migrants could have walked across a land bridge between Siberia and Alaska. Others believe they used small Kayaks or walked across an ice cap. These first settlers were the Paleolithic ancestors of the Native Americans. These Asians were nomadic hunters and found the land while following herds of animals eastward. After the first band of settlers many more came who soon spread across what is now the United States, Canada, and Mexico. Present day archaeologists have unearthed many Paleolithic artifacts such as campsites, primitive tools and weapons of the early settlers. With the ability to carbon 14 test these artifacts, scientists were able to confirm that they were here as early as 4000 BC. Somewhere around 1000 AD, Leif Erickson discovered North America for the Vikings of Greenland. According to Icelandic sagas, Leif boarded his ship with thirty-five other men and sailed south of Greenland. Their first stop was somewhere near the present day Baffin Islands. He also visited a place, which he called Vineland, meaning wine land, where they found many grapes and made wine to take back to their homeland in Greenland. Leif and his crew spent the winter in Vineland and built a large house and a shed to protect their ship. No one knows the exact location of Vineland, but estimate it is somewhere in northern Newfoundland. Archaeologists found the ruins of an old Viking settlement in north Newfoundland around 1960 and suggested it might have been Vineland. Although some historians suggest that Leif must have traveled further south because grapes do not grow that far north. Other explorers sailed from Greenland to Vineland for fifteen more years. They might have even settled, but attacks by the Native Americans deterred them. After Leif Erickson and the Vikings came Christopher Columbus and the Spaniards. They were searching for the Spice Islands of the Indies, but mistakenly landed in the Bahamas in 1492. Christopher Columbus was an Italian who had a great plan to open up a new trade route to the Indies. His plan was to sail west and end up in Japan in less time than it would take to go by land. Columbus planned to sell his idea and get sponsored for his trip. Spain took him up on his deal and gave him money and ships to make his voyage in hopes that he would bring back spices and other precious materials to Spain. Columbus set sail and headed west. He found land three months later. Believing he had found the Indies he named the inhabitants Indians. This name had stuck with the Native Americans even to the present day. Columbus made three more trips to the new land not knowing he had discovered America. He died in 1506 never knowing of his tremendous discovery. So the reason he gets all the credit is bec ause he came back to civilized England and announced his findings. The Indians did not. Although the Paleolithic ancestors of the Native Americans were the true discoverers of America, Leif Erickson and Christopher Columbus deserve some credit also. 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The History of Heineken Essay Example

The History of Heineken Essay The history of Heineken The Heineken family entered the beer business in 1864, when Gerard Adriaan Heineken bought a brewery in the heart of Amsterdam. Over the past 140 years, three generations of the Heineken family have built and expanded the brand and the company in Europe and around the world. It is thanks to the leadership of Gerard, Henry and Alfred Heineken that Heineken is one of the world’s leading brewing groups. Today Charlene de CarvalhoHeineken is delegate member of the Board of directors of Heineken Holding N. V. 864 22-year-old businessman Gerard Adriaan Heineken purchases the The Haystack brewery, the largest in the region. He demands and receives full control of shares, realising that sweeping and rapid changes are needed. 1868 To meet increasing consumer demand, a new brewery is built in Amsterdam at the Buitensingel. 1869 Gerard Heineken decides to switch from traditional top fermentation to the Bavarian method of bottom fermentation, a totally different te chnique that produces a clearer, purer beer, which keeps longer. The new beer is known for its quality and is called Gentlemans Beer as opposed to Workmans Ale. A decade of fierce competition begins, with several new breweries competing for the highquality beer market. Heineken must again start making cheaper workmans beers and gets into the business of cafes, hotels, and beer houses to secure purchasers. Brewers take on the role of banks, providing credit and extravagant extra benefits to win over clients. 1870 Due to the Franco-Prussian war, imports of Bavarian beer dry up, causing Heinekens sales to skyrocket. 1873 Heinekens Bierbrouwerij Maatschappij N. V. (Heineken Breweries or HBM) is incorporated. Gerard Heineken is appointed President and the name Haystack is replaced by Heineken. The brewery stops producing workmans beer. 1874 After merging the previous year with Oranjeboom breweries, a state-of-the-art brewery is built in Rotterdam. With a work-floor of 3000 square metres, it is one of the most expensive and innovative facilities of its day. 1875 Heineken beer wins a gold medal at the International Exposition in Paris and regular shipments to the French capital begin. Among others, the Folies Bergere signs up to receive an annual 2000 hectolitres. We will write a custom essay sample on The History of Heineken specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The History of Heineken specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The History of Heineken specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Heineken continues to expand, struggling between concessions to the market and its belief in the high quality, and price, standards that put it on the map in the first place. Continuing with Gerard Heinekens philosophy that, A good product is recommended by its use alone, the company refuses to deploy advertising seriously, seeing it as useless and rather low-class. Technical breakthroughs ultimately provide a critical edge. 1880 Heineken sales top 64,000 hectolitres. The company is now the biggest exporter to France, and in particular Paris, which is fast becoming the capital of the nineteenth-century. 881 Cooling systems are installed in the brewery in Amsterdam, terminating dependence on natural ice. In 1883, cooling systems are installed in the brewery in Rotterdam. 1886 Doctor Elion, a student of Louis Pasteur, develops the A-yeast strain, still used today to give Heineken its characteristic flavour. 1889 The innovations begin to pay off: the brewery is awarded the gold medal of honour at the World Exhibition in Paris, where Heineken beer is supplied to the Eiffel tower restaurant. This award crowns the quality-focused policies of Gerard Heineken and director Wilhelm Feltmann. It is an age of great innovation, and one improvement quickly follows another. The innovations are not only technical: industrial buildings like breweries are already being recognised as important works of architecture in their own right. The labour movement also begins to make its presence felt on the work floor. 1890 Electric lighting is installed at the Amsterdam brewery. 1893 Gerard Adriaan Heineken dies. Under the direction of Gerard Heineken and Wilhelm Feltmann, HBM has grown in its first twenty years from a small company to a large-scale industry. The groundwork has been laid for future expansion. 1894 The end of an epoch: despite master brewer Feltmanns hopes for his own son to take the position, J. D. A. Petersen becomes the new director. He later marries Gerards widow Mary Tindal, becoming stepfather of the eight-year-old Henry Pierre Heineken. 1899 The barrel-makers submit a request for a wage increase, marking the beginning of a long process of workers rights negotiations. As the business consolidates its hold on markets, employers come under increasing pressure from workers demanding explicit agreements and better treatment. Petersen resists pressure from old-style managers and strives for dialogue, which ultimately results in the first collective labour agreements. 2 / 11 1900 Heineken beer is honoured with a special Jury Prize in Paris. Sales of beer brewed under Heinekens auspices increase to 200,000 hectolitres. 1901 The year sees the first major strike and call for a boycott by workers. Negotiations result in a rise in the minimum wage and pay for overtime. 1904 A day of rest on Sunday is introduced. 1909 The first collective bargaining agreements are established. In Rotterdam, this means a 54hour week and four days off a year. As a compromise, workers no longer receive four free litres of beer a week. Henry Heineken comes of age and takes over the helm. He and his team represent a new generation of leaders. With both academic credentials and practical experience, they pioneer a new management style: socially aware and outward looking. 1912 Competition between well-established major breweries again increases to fever pitch. Heineken responds by reducing the price slightly and concentrating on on-premises sales. 1914 Henry Heineken obtains a seat on the Executive Board. Heineken welcomes its first woman employee, a telephone operator. Sales of beer brewed under the supervision of Heineken have now climbed to 300,000 hectolitres: 30% more than the beginning of the century The company begins efforts to expand to Asia. In the United States, alcohol is banned and will remain so throughout the decade. Modern communication and advertising come into its own as Heineken moves into foreign markets. An international springboard is created for future global expansion. 1923 Heineken is one of the first Dutch companies to establish a non-contributory pension fund for employees. 1927 H. R. H. Prince Hendrik grants HBM the rights to His Coat of Arms. H. R. H. Queen Wilhelmina grants HBM the rights to the Royal Coat of Arms with the title of Royal Purveyor. 1928 An aircraft writes a Heineken ad in the sky above the Olympic Games in Amsterdam: one of the first deeds of Peter Feith, new head of exports. Under his leadership, Heineken will take its first steps towards becoming a truly international company. 1929 3 / 11 Heineken participates for the first time in the construction of a brewery in a tropical region. Building starts in Surabaya in the Dutch East Indies (now Indonesia). The decade of the first great global economic depression sees ignificant international expansion and technical achievements for the company. Heineken moves decisively into the US and Asian markets. It also further expands its social policy: during the crisis, no personnel are fired. Rather, an early retirement scheme is applied for staff age 58 and over. 1931 Heineken and Fraser Neave in Singapore start Malayan Breweries Limited (MBL), now Asia Pacific Br eweries, operating in China, South-East Asia and New Zealand. 1932 Heineken opens a pilot brewery in Rotterdam, enabling the laboratory to test the results of its own activities. This is almost unique and critically important for trying out new modes of operation and instruction, especially for staff from breweries abroad. 1933 The M. S. Statendam transports the first Heineken beer consignment to the United States after Prohibition is lifted. This marks the beginning of Heinekens rising popularity in the United States. 1937 The Heineken Foundation for Personnel is established to provide extra support to employees in the years of the Great Depression. 1939 Heineken is listed on the stock market. The Foundation of the Central Brewery Organisation is established, initiated by Heineken. Its aim is to ensure a unified response by brewers during the impending war. The Organisation ultimately prevented disbanding of breweries and requisitioning of workers. World War II provokes a continuous decline in beer quality and production as breweries in the Netherlands are deprived of raw materials. As the war ends, the first signs of spectacular international expansion set in. Henrys successor, Alfred Freddy Heineken, enters the business as a sales promoter in the US, where he will develop the marketing expertise to later internationalise the company in the 1950s and 60s. 940 Henry Heineken resigns from the Executive Board and is appointed Delegate Member of the Supervisory Council (until 1951). 1942 Alfred Henry Heineken, grandson of the founder Gerard Adriaan Heineken and son of Henry Heineken, officially begins his career with the company. 1948 Prince Bernhard of the Netherlands grants the rights to his Coat of Arms to HBM. 4 / 11 1949 The Netherlands transfers sovereignty to the new Indonesian government. The Surabaya brewery becomes Heinekens Indonesian Brewery Company. On the international markets, the reputation of the Heineken brand name gains strength. In 1954, Alfred Heineken acquires the majority of shares in the company and begins a radical modernisation. With an ardent belief in brand and marketing, he sets about proving his conviction that beer can travel: its the beginning of a truly effective global marketing policy. 1953 The brewery De Sleutel (The Key) in Dordrecht is taken over by Heineken. De Sleutel, established in 1433, is the oldest industrial enterprise in the Netherlands. The brewery continues as a producer of dark beers until its closure in 1969. 1954 The rapidly growing popularity of beer dramatically influences Heinekens domestic and export sales volumes. The Board decides to build a new brewery in s Hertogenbosch. 1957 The Indonesian Government appropriates the Heineken brewery at Surabaya from 1957 until 1967. In 1967 Heineken resumes operations of the brewery, which ultimately takes the name Multi Bintang Indonesia. 1959 In order to meet the increasing demand for Heineken beer, the company embarks on a substantial extension of the brewery in s Hertogenbosch. Aba, Boma, Kumasi, Kisangani, Moundou The motto during the 1950s and 60s is: Build and Brew. By 1960, Heineken is the market leader in Africa, and is making giant strides elsewhere. Refinement of the companys visual design and brand identity continue; notable progress includes a clear international logo. 1961 The Kumasi Brewery in Ghana opens. Heineken owns or has an interest in 4 breweries in the Netherlands and 24 abroad, including properties in Egypt, Italy, Venezuela, Angola and the Belgian Congo (today Zaire). 1963 The Heineken Foundation is established to give a bi-annual award to outstanding scientists in the field of biochemistry, including microbiology and the germinating physiology of seeds. 1964 A new international logo is introduced, for labels, coasters and other visual designs. Among these are the famous Heineken lips, the two red semi-circles enclosing the black stripe and name on the coaster. The style has remained the international icon by which the brand is still known. 1967 The first fully automated filling line for draught beer is installed in the brewery in Rotterdam. 5 / 11 Simultaneously, a new keg type with a built-in extractor tube, the Sankey keg, that fits the new filling line, is put into use. It will be introduced gradually in the whole country. Heineken also embarks upon computerised data processing. 1968 Heineken takes over Amstel Brouwerij N. V. as well as soft drinks producer Vrumona N. V. in Bunnik (the Netherlands), thus securing its share in the Netherlands internal market, which is heavily under threat from foreign competitors. The first Heineken advertisements appear on TV. Increasingly at home in the world, Heineken is still a foreign guest in Europe. While it has a top position as an import in the premium segment of the market, it is not dominant in the European market as a whole. Alfred Heineken develops a strategy to change that and begins producing beer within European countries. 971 Alfred Heineken is appointed Chairman of the Executive Board. A glance at Heineken abroad reveals an expanding roster of interests: Malayan Breweries in Singapore; Perusahaan Bir Indonesia; bottle manufacturers Boukin in Zaire; Bralima, Zaire; Bralirwa, Ruanda; Brarudi, Burundi; Brasserie de Brazzaville in the Peoples Republic of Congo; Kumasi Brewery in Ghana; Nigerian Breweries; Ibecor in Brussels; Antilliaanse Brouwerij, Curacao ; Brasserie Lorraine, Martinique; Surinaamse Brouwerij in Paramaribo; Athenian Brewery in Athens; and Albert Maltings in Belgium. 972 Heineken acquires a majority participating interest in the share capital of Holding Company lEsperance, which was the French ALBRA group, then the third largest brewing group in France. 1973 On the occasion of the hundredth anniversary of the company, the Executive Board donates NLG 100,000 to three social-medical organisations located in cities in the Netherlands that have Heineken breweries. 1979 Official inauguration by Prince Bernhard of the Netherlands of the distillery (with grain-alcohol roasting house) in Zoetermeer. Heineken increases its participation in the Dreher Group (Italy) from 90% to nearly 100%. When Heinekens interest in the French brewing group ALBRA increases to 100%. , ALBRA is renamed Heineken France S. A. Heineken achieves broad market leadership in Europe through many acquisitions, and finetunes its communication and products to appeal to consumers in each local culture. These vary hugely: the English are used to weak dark ales; the Italians still have mainly a wine culture; the three Swiss language regions each have their own different expectations. Heineken becomes a fixture in traditional bars from Dublin to Geneva. 1980 A first installation based on reversed osmosis (hyper filtration) considerably improves water processing in Europe. 6 / 11 1982 The Amstel brewery in Amsterdam closes down. Production is transferred to the Heineken brewery in Zoeterwoude. Heineken takes over Brouwerij de Ridder B. V. in Maastricht (the Netherlands). Heineken doubles its participation in a number of companies in Central Africa by acquiring shares already issued. 1983 The company enters into brewing cooperation in Brazil with Coca-Cola bottlers, producing Kaiser beer. Today Cervejaria Kaiser is the third brewing group of Brazil. Kirin Brewery Company Ltd. starts to brew Heineken under license in Japan. 1988 This year is marked by a joint venture via Asia Pacific Breweries with third parties in the Mila Brewery in Shanghai (China) and the introduction of Buckler alcohol-free beer in France, Spain, the Netherlands and Ireland. 1989 Alfred Freddy Heineken retires from the Board, having reached the age limit laid down in the companys Articles of Association. He is appointed Chairman and Delegated Member of the Supervisory Council. Heineken has become the second largest brewer in the world with the worlds most international brand, selling in over 170 countries. The core values upon which it was built consistent top quality, engaging people through their own culture, and also its social awareness have allowed the company to renew itself over and again. 1991 Heineken takes over Van Munching Co. , its sole importer in the United States. This ends the remarkable lifetime contracts awarded Leo van Munching and his son in 1960 in recognition of their achievement as the first and only US importers of Heineken. Leo sr. was initially appointed in 1945. Through his work, Heineken became a best-loved import in the US, an achievement that remains as unique as his contract. 1992 Operations in the former Eastern Bloc and other communist countries gather steam. Heineken increases its interest in Komaromi Sorgyar RT in Hungary to 55. 3%. 1994 Heineken acquires a 24. 9% participating interest in the Polish brewery, Zywiec S. A. Zywiec has a leading position in the premium segment of the Polish beer market, three breweries with a total production capacity of 1. million hectolitres, and a share of 7% of the Polish beer market. An agreement is signed with Hainan Brewery Co. Ltd. (HBCL) for the construction of a brewery on Hainan Island in China. 1998 The Heineken University is opened. This is a training infrastructure designed for the optimal use and expansion of know-how and experience within the company. 7 / 11 1999 In the Netherlands, the Heineken brand is voted Brand of the Century and Alfred Henry Heineken is proclaimed Advertiser of the century. 000 Heineken receives the King William I Prize for Dutch Entrepreneurship. This prestigious prize is awarded once every two years to a large Dutch company that has attracted attention due to impressive entrepreneurial activities and important contributions to the economy, employment, prosperity and the entrepreneurial reputation of the Netherlands. Heineken expands its operations in China, Nigeria, Sweden, Belgium, Slovakia and Spain. 2001 The festive opening of the Heineken Experience in the former brewery on the Stadhouderskade in Amsterdam takes place. To honour this event, Heineken N. V. publishes the book, The Magic of Heineken. 2002 The Heineken Company respectfully marks the death of its leader Alfred ‘Freddy’ Heineken at the beginning of the year. As a true entrepreneur, Freddy Heineken is credited with making Heineken into the truly international company it is today. 2003 The acquisition of Brau-Beteiligungs A. G. (BBAG) in Austria, the largest acquisition in the history of Heineken, significantly extends the lead of Heineken in Europe, where Heineken was already the largest brewer. Through this acquisition, Heineken is now also market leader in Austria, Romania, and Hungary and consolidates leading positions and brand portfolios in Poland and the Czech Republic. 2004 The business is further shaped through acquisitions and joint ventures, ensuring the creation of value. In Russia and China the position of Heineken is strengthened through acquisitions and in the USA an agreement is concluded with FEMSA in Mexico to distribute their strongly growing brands. In South Africa, Brandhouse is launched, a joint venture with Diageo and Namibia Breweries. In Australia Heineken enters in to a joint venture with Lion Nathan. The first comprehensive sustainability award is published for the period 2002-2003, presenting a thorough and broad overview of activities worldwide. In recognition of the continuous focus on corporate sustainability, Heineken is awarded the prestigious Dutch ACC Award for best sustainability report. 2005 Heineken acquires a number of breweries in Germany and Russia. Also in 2005, Heineken introduces a new light Heineken beer to the US market. This new beer, Heineken Premium Light Lager, is brewed in the same high quality tradition as the original Heineken, but is lighter in taste and has fewer calories and carbohydrates. The US light market represents half of the total US beer market and is still growing. 8 / 11 Heineken also introduces its portable draught beer system, the Heineken DraughtKeg. DraughtKeg allows consumers to experience a premium quality draught beer at virtually any drinking occasion. Heineken launched this innovation in France and in the USA in May 2005, followed by the introduction in the Netherlands. The portable DraughtKeg has been developed for consumers who like to share and enjoy a quality draught beer in or outdoors and is relevant to the various beer cultures worldwide. In 2005 the Executive Committee is introduced. The two members of the Executive Board, the five Regional Presidents and five Group Directors together form the Executive Committee, which supports the development of policies and ensures the alignment and implementation of key priorities and strategies across the organisation. 006 Heineken acquires a number of breweries through Asia Pacific Breweries; the Fosters brewing assets in Vietnam and Quang Nam Brewery in Central Vietnam. A further business in the developing market of India and an acquisition in Laos are announced. Heineken also acquired shares in the Tunesian company, Societe de Production et de Distribution des Boissons. In 2006, Heineken continues to put into practice the belief that flatter and less complex management structures are essential to inc rease the speed at which decisions are taken and implemented across the business. That was the clear thinking behind the creation of the Executive Committee and a smaller Executive Board in 2005. The speedy roll-out of DraughtKeg early in its life cycle and the further investment in production; the accelerated integration of the Russian business; the centralisation of the IT function; these are all excellent examples of having brought that belief into practice. 2007 Heineken and Fomento Economico Mexicano, S. A. B. de C. V. (‘FEMSA’) extend their existing three-year relationship in the United States for a period of ten years, effective 1 January 2008. Heineken USA continues to be the sole and exclusive importer, marketer and seller of the FEMSA beer brands, Dos Equis, Tecate, Tecate Light, Sol, Bohemia and Carta Blanca, in the USA. Heineken and Carlsberg confirm their intention to make an offer for the entire issued share capital of Scottish Newcastle plc. Through the deal, Heineken will ultimately obtain a number 1 position in the UK and number 2 positions in the key markets of Portugal, Ireland, Finland and Belgium, as well as greater exposure to developing markets and segments, with positions in India and the US import market. Heineken acquires Krusovice Brewery in the Czech Republic from Radeberger Gruppe KG. As a result of this transaction, the market share of Heineken in the Czech Republic increases to 8 per cent, with total volumes of over 1. 6 million hectolitres, improving Heineken’s position in the market to number three. Heineken acquires the Rodic Brewery, in Novi Sad, Serbia and of the Syabar Brewing Company, in Bobruysk, Belarus. Rodic was established in 2003 and employs 282 people. The Rodic Brewery facility is a state-of-the-art, 1. million hectolitre brewery, located in Novi 9 / 11 Sad, northern Serbia. The company’s portfolio consists of the beer brands MB Premium, MB Pils and Master. 2008 The cash offer for the acquisition of Scottish Newcastle becomes effective. The closure of the transaction is the start of an exciting new era for Heineken, strengthening the position in Western Europe. The Company will accelerate the process of uniting people, brands and best practice from both Heineken and SN to create a single, stronger, more competitive business. Heineken’s acquisition of parts of SN includes businesses, licences and investments in Belgium, Finland, India, Ireland, Portugal, the UK and the US, with core brands including Foster’s, Kronenbourg 1664, John Smith’s, Newcastle Brown Ale, Sagres, Lapin Kulta, Maes and Beamish. In 2008, Heineken also announces a number of other acquisitions: Tango Brewery in Algiers, Algeria; the Romanian brewer Bere Mures; Drinks Union in the Czech Republic; Rechitsa Brewery in South Eastern Belarus; and the beverage division of Eichhof in Switzerland. Heineken also opens a brand new brewery in Seville, Spain. Heineken launches the first global, interactive responsible drinking campaign, called ‘Know The Signs’. Our aim is for consumers to engage and interact with this campaign rather than passively watch a one-way piece of communication. By making it possible to interact with this campaign we believe we are more likely to be successful in raising awareness of overconsumption of alcohol. 009 Heineken and United Breweries Limited (UBL), India’s leading brewer, create a strong partnership that will drive growth in one of the world’s fastest-growing and most exciting beer markets. Through the transaction, Heineken gains joint majority control of India’s number 1 brewer, UBL and agree terms for the brewing and distribution of the Heineken brand in India. As part of the new agreement, Heineken acquires Asia Pacific Breweries(APB) India and in a subsequent transaction transfer this into UBL during 2010. In 2009, Heineken ® endorses the United Nations CEO Water Mandate. This United Nationsled initiative encourages companies to play a more active role in solving issues related to water availability and quality. The signing of the CEO Water Mandate by Jean-Francois van Boxmeer re-confirms Heineken’s existing commitment to both sustainability and water management. In 2009, Heineken also announces the Heineken Africa Foundation to support and enhance the improvement of health for the people who live in the Sub-Saharan African communities where Heineken operates. The Heineken Africa Foundation supports health projects and health-related education. Heineken has taken this initiative to underpin its long-standing commitment to Africa. Following the acquisition of Scottish Newcastle in 2008, Heineken’s UK business marks the completion of integration with a change in name. The switch to Heineken UK is the beginning of an exciting, new chapter in the history of the UK business and a significant milestone for Heineken. 10 / 11 010 Heineken announces that it has completed the acquisition of the beer businesses of Fomento Economico Mexicano, S. A. B. de C. V. (FEMSA), following approval from all relevant anti-trust authorities and shareholders of Heineken N. V. , Heineken Holding N. V. and FEMSA. Heineken will execute the integration strategy it has developed in collaboration with the local management teams. The new management teams in Mexico and Brazil are announced; the newly acquired businesses forms part of the Heineken Americas region. In 2010, Heineken also announces a new, 10 year Sustainability agenda and goals. The commitments and plans are outlined in Amsterdam as part of a symposium1 on sustainable development. The company’s new approach to sustainability is characterised by an integrated ‘green’ vision for all aspects of its operations. It has set clear targets and adopted innovative ways at looking at its business processes. With its new agenda, Heineken recognises the role it should play in creating a better future and delivering across all its operations. 11 / 11

Academic life Essays

Academic life Essays Academic life Essay Academic life Essay It is not rare to find faculties having certain stereotypes against persons with disabilities. According to Vasek (2005), faculties that do not have the correct strategies and staff who have experience with disabled persons tend to label students with disabilities. This is in comparison with faculties whose staff is well versed with the needs of the disabled. The more experienced staff more so the professors not only have greater positive attitudes but they are also more sensitive to the needs of the disabled persons. Students with disabilities in such institutions tend to have greater success in their overall social and academic life. On another dimension, some faculties have ended up not fully supporting students with disabilities due to inadequate information provided by the student. Since the student is held responsible of disclosing their disability as best as possible, the effects of inadequate disclosure due to the student’s negative attitudes towards faculty end up influencing the faculty. It always becomes hard for a faculty to determine the right facilities to accommodate a disabled student when adequate information is not provided. In fact determining the needs of the disabled individual may prove challenging to the faculty if the faculty does not have enough experience to deal with the presented disability (Caverly, 2008). The nature of disability surfaces since some forms of disabilities may have a generally well known way of dealing with it than others. It is for instance noted that while it is a common experience among professors to have taught a person who is in wheelchair, they may not be as equipped in dealing with persons with hidden disabilities (Ysseldyke et al, 2004). The provisions in Section 504 and ADA have greatly shaped the attitudes of faculty towards students with disabilities. With Section 504 prohibiting discrimination of persons with disabilities from accessing postsecondary education and several requirements, faculties have been forced to readjust so as to accommodate the disabled. Such adjustments have not only involved provision of supportive facilities but have also included change in attitudes. Persons with disabilities have largely been accepted by faculties as the law has demanded so. With realization that students with disabilities need special attention for them to experience equal benefits with non-disabled students, faculties have had to provide for auxiliary services that are necessary. According to Saunders (2007), faculties have had to provide appropriate accommodation services for the disabled students as per the requirements of the law. It has also been noted that despite the much acceptability of the inclusion of the disabled in the institutions of higher education, the private sector in general does not seem to view this move very positively. Training faculty members on the ways to effectively handle students with disabilities in order to benefit the student to the maximum has been a move created by Section 504 and ADA. The willingness to accommodate students with disabilities has been shown to vary greatly in faculties depending on several variables. According to Rao (2004), while faculties (professors in specific) have shown great acceptance of some forms of accommodations for students with disabilities, the willingness to provide such assistance differs depending on the types of facilities required. For instance, there seems to be a greater acceptability to offer learning aids such as taped lectures extended time for assignments as compared to allowing the student with disability to do special assignments in addition to the normal ones. Poor understanding and implementation of the requirements of Section 504 and ADA has created relatively negative attitudes towards persons with disabilities which have ended up in legal battles (DePoy Gitlin, 2005). Faculties may for instance have difficulties with dealing with sensitive disability issues that the student may present. While it is the obligation of the faculty to provide necessary support to the disabled student, the faculty is still supposed to work within its capacity. Balancing the need to have the student’s needs catered for and catering for overall learning needs for other students becomes tough for faculties and they may tend to develop negativity on accommodating the disabled. Accommodating the needs of persons with disabilities requires extra efforts and resources. A professor for instance may be required to set extra time to prepare taped notes and other auxiliary aids for the disabled persons. The faculty in itself may require extra resources and infrastructure to ensure smooth learning for the disabled students. Whereas this may be received negatively by some facilities, some faculties appreciate accommodating the disabled. Even in cases where the resources have been provided, it is the sentiments of some faculties that students with disabilities sometimes end up not being served effectively (Buskist Davis, 2006). This implies that some faculties do not fully embrace and appreciate the need to have the disabled persons treated equally in the institutions of higher education.

Factors leading to the collapse of Northern Rock and their current Dissertation

Factors leading to the collapse of Northern Rock and their current position - Dissertation Example After that it started to adapt aggressive steps in order to move high. The slowdown in the housing price inflation and an increase in the interest rate, Northern Rock issued warning regarding the profit of the bank. Soon the liquidity of the bank started to dry up and eventually pushed it towards collapse. The study tries to find out the factors that are responsible for the collapse of such a huge bank that was showing good business. At the same time it also focuses on the present condition of the bank. Table of Contents Abstract 2 Table of Contents 3 Chapter 1: Introduction 4 Chapter 2: Collapse of Northern Rock 5 Before Collapse 5 Reasons behind its collapse 7 Current Position 11 Chapter 3: Conclusion 12 REFERENCES 14 Chapter 1: Introduction The subprime mortgage financial crisis caused a steep rise in the subprime mortgage market of United States that started in the fall of year 2006 and became the cause of global financial crisis on July 2007. The newly-popular adjustable rate mo rtgages suffered an increase in the monthly payment due to the rising interest rates. Moreover the demise of the housing bubble caused the value of the property to suffer major decline leaving the house owners unable to meet their financial commitment and the leaders without any means of their losses. This financial crisis resulted into severe credit crunch, intimidating the solvency of many marginal banks and other financial institutions (Jansen, Beulig and Linsmann, 2010). Northern Rock was one of such banks that were severely hit by the waves of financial crisis. Among the entire spill over effects of the subprime crisis in US, the collapse of Northern Rock was the first in UK and was considered to be the most visible and perturbing for the authority of UK. This collapse exposed the tension that the central banks need to take some more stringent steps in order to enhance the liquidity support facilities. It also highlighted on the inherent difficulties that lay with the tripartite arrangements made to deal with the banking crisis, the deficiencies in the banking supervision and regulation in UK and the flaws evident in the deposit protection arrangement of UK (Hall, 2008). It also revealed the fragility of the banking system of UK, by shaking the complacency of the regulators, politicians and bankers, undermining the confidence of the general public on the banking system of UK and creating a calamitous effect on the economy of UK. All these reasons make it important to understand the situation that led to the collapse of Northern Rock. Hence the study highlights on the causes of collapse of Northern Rock and its current position. Chapter 2: Collapse of Northern Rock Before Collapse Northern Rock was the eighth largest bank of United Kingdom (UK). At the beginning of the year 2007 it was riding high and in June 2007, the share prices of the bank were seen to touch 1,000p and at the same time it announced that it has sold mortgage worth ?10.7bn, which was 47% higher than the figures of 2006. After it was demutualised in the year 1997, Northern Rock started growing rapidly in order to become the fifth largest mortgage lender of UK. The aggressive expansion of Northern Rock was funded by heavy reliance on unsecured and secured borrowings. About 50% of the funding came from securitization through a special purpose vehicle called Granite. The funds and retail deposits were seen to fall from 62.7% in

The Evolution of Jazz Essay Example | Topics and Well Written Essays - 1000 words

The Evolution of Jazz - Essay Example This practice ended before the slaves were emancipated, but remains a contributing factor to the music. African music, combined with European influences, resulted in jazz. Creoles were not free from French and Spanish rule until the Louisiana Purchase was signed in 1803. They came from the Caribbean and were an educated, upper class group, some of whom played at the Opera House. Segregation laws were enforced in 1894 and the creoles were pushed to the poor side of the city. Their musical styles mixed and brought jazz to life. Numerous Creoles, along with African-Americans who were recently freed from slavery, often made their way by performing. Racial segregation was rampant, but so "was the powerful and constant desire of the American Negro to make his mark, to belong, to participate effectively in a predominantly white culture. And music was one of the few avenues to fame and fortune" (Stearns, 55). African-Americans commonly joined vaudeville and minstrel shows, employed as musicians, magicians, comedians, acrobats, actors, and dancers - sometimes burlesque. Others played music on the piano, which came to be called ragtime, in bars and brothels. Storyville of New Orleans became the epicenter of early jazz. Then brasses, drums, and reeds, played by marching bands at funerals, became traditional jazz instruments. Self-taught bands commonly performed in traveling vaudeville shows, which spread the music farther both North and West of Louisiana. "By 1920, according to Frederic Ramsey, Jr., there were over forty outstanding jazzmen from New Orleans to Chicago. Looking back, it now seems almost like a family affair. And in a sense, it was; for the general public and even white jazzmen knew almost nothing about it" (Stearns, 164). That year, the Jazz Age was just beginning, and not everyone was happy about it. Prohibition began that year. An onslaught of speakeasies opened and jazz was a major part of the upbeat entertainment inside of them. Soon enough, jazz was viewed as a threat to old-fashioned values and considered immoral by many. The music lasted through controversy; " the 'twenties were the crucial years during which jazz established itself for better or for worse. Certain patterns emerged during these years, patterns which help explain how jazz grew and spread, and hence the nature of the music. Of all the technological advances - the phonograph, radio, microphone, talking picture, juke-box, and television - which hastened and shaped the spread of jazz, the phonograph is by far the most important single factor" (Stearns, 190). Caucasians helped to popularize the genre when they adapted it themselves, but they couldn't take over it. Though it took time for African-American musicians to take advantage of the phonograph, the opportunity finally arrived in 1922. Kid Ory's Original Creole Jazz Band became the first African-American group to record their music. Over twenty subgenres developed in the decades to follow. Swing, bebop, dixieland, gypsy, cool, and soul jazz are only a handful of them. Performers chose one and made their marks. "Battles of music, once known as 'carving contests', have occurred frequently in the history of jazz... The first and archetypical legend in jazz is the life of Charles 'Buddy' Bolden, who never lost a carving contest. He was almost eight years old before the dances at Congo Square

Reducing Anxiety among Radiology Patients

Reducing Anxiety among Radiology Patients INTRODUCTION Background of the Study As the technologic complexity of radiologic procedures has grown, the emotional reactions of patients to imaging procedures have become more prominent, and interaction between patients and the staff of diagnostic radiology units has become more important 1. Like the smaller number of patients surveyed by Monics et al 2 after undergoing a variety of radiologic procedures at a teaching hospital, patients in this sample were more concerned with explanations of procedures and results, and with factors affecting their physical comfort, than with the competency of the staff or their own convenience. Patients awaiting therapeutic procedures commonly report anxiety 1, fears about the unknown, pain, possibility of further interventions, complications, destruction of body image, disruption of life plans, loss of control, disability, and loss of life 2. Most of the time, one might assume that diagnostic tests, which typically carry fewer risks than invasive therapeutic procedures, would create less distress. Diagnostic tests, however, inherently harbor uncertainty, which can be a potent stressor and has been linked to poor coping with health-related issues, as well as poor adaptation and recovery 4. Hence, the conduct of this study in this aspect will assess the level of distress in patients awaiting radiological procedure particularly in breast , transvaginal and scrotal ultrasound. The study will also provide effective protocol in the conduct of giving information to patients. Review of Related Literature Waiting room distress can impact patients and radiology resources by taxing â€Å"departmental resources in terms of appointment cancellations, patients’ lack of cooperation, extended room times, increased medication use, prolonged recovery and inability to complete imaging procedures well or at all, with adverse impact on both image quality and reimbursement,† wrote Nicole Flory, PhD, of the department of radiology at Beth Israel Deaconess Medical-Harvard Medical School in Boston, and colleagues 5. Attention to patient’s acute distress before and during procedures is important because distress may cause hemodynamic instability, procedural complications, and other adverse events 6. As mentioned by KrantzDS et al 7, stress and anxiety may cause adverse events through elevated levels of blood pressure, heart rate, coronary constriction, and stress hormones. Jangland et al 8 found that, among those patients who complained about care and increased anxiety, the most common complaints were insufà ¯Ã‚ ¬Ã‚ cient information, inadequate respect, and insufà ¯Ã‚ ¬Ã‚ cient empathy. In the study of Nicole Flory, et al 5 they concluded that uncertainty of diagnosis can weigh heavily on the patient, and perceptions of what medical personnel may consider â€Å"minor† do not necessarily reflect the patient’s experience. Training medical personnel in how to communicate with these patients and to assuage their distress promises not only to relieve the patients’ distress but also to positively affect departmental resources. In our literature search, we identified no previous studies of topics related to anxiety reduction prior to radiologic procedure. Also, no particular studies were taken in comparative assessment of psychological distress in conjunction with imaging procedures using the standard verbal explanation against the audio visual presentation. This study therefore will take advantage of the availability of preprocedural surveys from prospective randomize control trials that will be performed in department of radiology with patients at various radiologic procedures using Hospital Anxiety and Depression Scale (HADS). Research questions What is the prevalence of anxiety and depression among patients referred for breast, transvaginal and scrotal ultrasound using the adaptive verbal pre-procedural briefing versus with complimentary audio visual presentation? What is the level of anxiety and depression among patients referred for breast, transvaginal and scrotal ultrasound using the adaptive verbal pre-procedural briefing versus with additional audio visual presentation? Is there any differences between anxiety and depression rate in patients undergoing breast, transvaginal and scrotal ultrasound using the adaptive verbal pre-procedural briefing versus with audio visual presentation?   Significance of the study In the current set-up of our department in radiology, at most three residents are assigned to ultrasound section, catering 60 patients per day with resident to patient ratio of 1:30 in an 8 hour-shift. This would only give the resident 8 minutes per patient to do his/her doctor-patient interaction. All patients under fasting, are the most priority causing all other patient to have a waiting time of about an hour or two for her/him to be served, and this where the patients for breast, scrotal and transvaginal falls. These procedures also give more anxiety and distress if not explained well by their respective doctors because of its very intimate approach. With this existing reality, having an audio-visual presentation as an additional tool of information might help alleviate patient’s anxiety and distress. This assessment is a first step in evaluating the adaptive verbal pre-procedural protocol in the radiology department with that of another additional audio-visual presentation, and the results of such an evaluation then can help guide specific interventions toward better outcomes. Objectives General objective This study aims to compare the effectiveness of the additional audio-visual briefing presentation versus the adapted pre-procedural verbal briefing only among patients referred for breast, transvaginal and scrotal ultrasound in Department of Radiological and Imaging Sciences at Southern Philippines Medical Center, Davao City in reducing the level of anxiety/depression using Hospital Anxiety and Depression Scale (HADS) model. Specifically, this study aims to determine the following: a. Demographic and clinical profile of patients who will underwent breast, scrotal, transvaginal ultrasound. b. To compare the effectiveness of adapted verbal pre-procedural briefing against with additional audio-visual presentation in decreasing the anxiety/depression level among patients referred for imaging study. c. To suggest recommendation to policy makers and professionals for adoption of creative ways to control or minimize this phenomena. II. MATERIALS AND METHODS Study Setting: The study will be conducted at the Department of Radiological and Imaging Sciences waiting section at Southern Philippines Medical Center, Davao City. The study will be done over a period of three months (April to June 2014) Study Participants All patients referred to the Department of Radiology and Imaging Sciences facility at Southern Philippines Medical Center for breast, transvaginal and scrotal ultrasound, that is qualified to join in the study. Below are the inclusion and the exclusion criteria for patients who are candidates for the study. Inclusion criteria Adult patients (18 – 65 years old) who will give their consent for the study. Understands English language Patients who do not meet any criteria for a mental health disorder using the Global Mental Health Assessment Tool (GMHAT) of the World Health Organization Patient should have mild or moderate levels of anxiety at the start of the trial Ambulatory Conscious Exclusion criteria All patients who will undergo breast, transvaginal and scrotal procedure that will not give their consent for the study and will not meet the inclusion criteria. Baseline Data Collection Consents for the research study will be obtained by the researcher between the ages of approximately 18 and 65 years of age. All consecutive patients who had completed their consent from April to July 2014 will be evaluated for study eligibility by the researcher. All patients who will participate will undergo Global Mental Health Assessment Tool (GMHAT) of the World Health Organization to exclude patients having overt mental disorder and will be advised to seek professional help. A randomized selection of patients will be done wherein they are asked to blindly select which group they will fall by drawing lots. First group will undergo the usual verbal pre-procedural briefing while the second group will receive the additional audio-visual presentation. The researcher will ask consecutive eligible patients to participate in a study in which the level of anxiety and depression will be assessed prior to ultrasound procedure. Both groups will be handed identical stacks of psychological questionnaire: the Hospital Anxiety and Depression Scale(Appendix 1) under the supervision of the investigator. Patients will be at liberty with regard to the sequence in which they would fill out the questionnaires. Another identical stack of HADS questionnaires will be given to the participants after the end of the intervention still under the supervision of the investigator. Outcome Measures Socio-demographic questionnaires The demographic information includes age, gender, education and occupation. Hospital Anxiety and Depression Scale(HADS): The HADS is a screening tool for anxiety and depression in non-psychiatric clinical populations. The scale consists of 14 items (7 each for anxiety and depression). Each item is rated on a four point scale ranging from 0 (not at all) to 3 (very often). Responses are based on the relative frequency of symptoms over the preceding week. Possible scores range from 0 to 21 for each subscale. An analysis of scores on the two subscales supported the differentiation of each mood state into four ranges: ‘mild cases’ (scores 8-10), ‘moderate cases’ (scores 11-15), and ‘severe cases’ (scores 16 or higher). HADS was validated by group of researchers (Ingvar Bjelland, Alv A. Dahl, Tone Tangen Haug, Dag Neckelmann) from Department of Public Health and Primary Health Care, Section for Preventive Medicine and Department of Psychiatry of Norway using Cronbalch’s alpha. In their study, the sensitivity and specificity for HADS of approximately 0.80 were very similar to the sensitivity and specificity achieved by the General Health Questionnaire (GHQ). Hence the review confirmed the assumption that HADS is a questionnaire that performs well in screening for the separate dimensions of anxiety and depression and caseness of anxiety disorders and depression in patients from nonpsychiatric hospital clinics9. Audio Visual Presentation: The video will run for 10 minutes and must answer the following questions of: a. WHAT IS THE PROCEDURE? b. WHY IS THE PROCEDURE NECESSARY? c. HOW IS THE PROCEDURE DONE? d. WHAT ARE THE RISKS AND COMPLICATIONS OF THE PROCEDURE? The video will be in full English language. The video will be validated by a Mass Communication professor by issuing a certificate. The video will be presented to at least 10 randomized selected persons outside the DORIS personnel before the actual test will be done. At the end of the video they must able to answer the above questions. During the actual test, video will be presented in groups through television in a separate room. Data Handling and Analyses The data will be collected directly from the patients by using HADS Scale questionnaires in DORIS at SPMC. Detailed information about the study will be given to each participant using English language and consent to participate will be obtained. Over viewing of the questionnaire will be the first step, prior to data entry; this will be followed by designing an entry model using the computer Statistical Package for Social Science SPSS. The coded questionnaires will be entered into the computer by the researcher. Data cleaning will be done through checking out a random number of the questionnaires and through exploring descriptive statistics frequencies for all variables. All suspected or missed values will be checked by revising the available sheets. The researcher will use Statistical Package for Social Science SPSS to analyze the research questions by using Chi square, ANOVA, and t test to answer the objectives. Also, the researcher used descriptive statistics to explore frequencies of all variables. Statistically significant values are considered at P values is equal or less than 0.05. Sample Size Considerations The sample size that will be used in the study is the total summation of the patients who will undergo breast, transvaginal and scrotal ultrasound who will give their consent and within the inclusion criteria from April to July of 2014.

Criminal Law VS Civil Law

A tort actions is a form of civil law, which are intentional tort, torts of negligence, and strict liability torts, the vast majority of legal issues in the United State involve this, such as divorce, child custody, child support, domestic dispute, consumer problems, defamation, and injuries due to a person by another person. You can fine a civil lawsuit yourself or have an attorney do it for you, in this case you become the plaintiff and the other person will be the defendant. In most situations a civil lawsuit is filed for the purpose of momentary compensation for damages or some other form of noncriminal relief.Criminal Actions Criminal law deal with crimes against society, such as murder, theft, assault, abuse, arson, and embezzlement. You can't initiate a criminal lawsuit yourself, only a federal or state prosecutor can. Defendant found guilty in criminal cases face fines, public service, prison sentences, or possibly death; it does depend on crime and the state where the trail takes place. For example, â€Å"State v. Hudson is a hypothetical criminal case where the state brings criminal charges against Hudson. Jones v. Hudson is hypothetical civil cases in which the party named Jones sues the party named Hudson.  Ã¢â‚¬Å"( David L Hudson Jr. , 2010, p. 143)Similarities All though criminal and civil suits have many differences they have few similarities. Both suits involve a judicial officer of the state sitting in judgment, they also require the person moving the court for an order (the prosecutor in criminal and the plaintiff in civil cases) to prove to the relevant standard of proof nor, do they permit leading questions when examining one's own called witness and permit leading questions when examining the other side's witness. They proceed by hearing each party on each point as to evidence and law and ending with an order of the court.Differences Civil law cases are governed by the rules of civil procedure, while criminal law cases are governed by ru les of the criminal procedure. Criminal law suits are made on behalf of the state or government, the purpose of which is to punish individuals who comment crimes. Tort law serves private parties, their intent is to distribute compensation to the wronged party. The other major difference between them is the burden of proof. Burden of Proof In civil lawsuit, the standard of proof is either proof by clear and convincing evidence known as preponderance.A preponderance of the evidence simply means that one side has more evidence in its favor than the other. However, in a criminal lawsuit clear and convening proof is the standard burden of proof it is known as beyond a reasonable doubt. This evidence must establish a high probability that the fact presented can be proven true. The main reason that the proof standard of reasonable doubt is used in criminal trials is that such proceedings can result in more severe consequences such as the deprivation of a defendant's liberty or even in his or her death.These outcomes are far more severe than in civil trials, in which momentary damages are the common end result. The major difference in the two burdens of proof is that in a criminal suit the evidence must allow no other logical explanation to be derived from the facts presented except that the defendant committed the crime, thus overcoming the presumption that a person is innocent until proven guilty. In a criminal cases one piece of overwhelming evidence can turn a case around no matter the others amount of evidence, while in a civil case either side can present a large amount of evidence and the one with the most evidence wins the case.Outcome In certain cases you can be charged for criminal and civil charges, if you injure someone intentionally you can be charged with criminal assault and battery by the state or local government and the victim can also sue you for damages in court in a tort action. For example in the case of O. J Simpson. He was tried at first for mu rdering is his wife and her friend and he was found not guilty by a jury of his peers. The family decided to suit him for compensation and won the cases. The Outcome if O. J. would have lost the criminal cases could have been anywhere from 25 years to life or the death penalty.