Third Culture Kids essays

Third Culture Kids papers The 21st century will be recognized as the time of globalization. American people are going to and living in nations all through the world, as their organizations move them starting with one office then onto the next over the globe. Much of the time, these representatives are hitched and are joined by their offspring of changing ages. As indicated by the book The Third Culture Kid Experience by David Pollock and Ruth Van Reken, the encounters of young people who spend a huge piece of their youth living abroad are both helpful and testing. The creators talked with various Third Culture Kid (TCK) guardians about the time spent in different nations. For other people, who plan on traveling to another country or have just left, the book brings new experiences and gives bolster realizing that one's family isn't the only one. It would likewise pay for organizations to give a duplicate to every one of its workers taking off to removed lands. For the individuals who live in the United States, the book gives another perspective on effect of an inexorably worldwide world. The creators offer this meaning of the worldwide youngster: A Third Culture Kid (TCK) is an individual who has spent a huge piece of their formative years outside the guardians' way of life. The TCK fabricates connections to the entirety of the societies, while not having full possession in any. Despite the fact that components of each culture are acclimatized into the TCK's life experience, the feeling of having a place is in relationship to other people The essential closeness between all TCKs is mobilityall Third Country Children experience huge change and multifaceted nature in their initial years. What sort of effect will this living course of action have on these young people in the since a long time ago run' All youngster behaviorists perceive that young men and young ladies need dependability and structure in the principal decade of their lives. ... <!

Lewis Carroll :: essays research papers

&#9;Of all of Lewis Carroll’s works, Alice’s Adventures in Wonderland has an exceptional remaining in the class of unconventional, garbage writing. Much has been expounded on how this novel appears differently in relation to the huge measure of exacting, incredibly moralistic children’s writing of the Victorian time Lewis Carroll lived in. However, as odd as this novel shows up corresponding to the next Victorian children’s stories, this short novel is odder on the grounds that it was composed by a very upstanding, ultra traditionalist man; a Victorian refined man. Despite the fact that the novel appears to diverge from the hour of Lewis Carroll, numerous encounters of Lewis Carroll and his special character have an incredible impact in the formation of Alice’s Adventures in Wonderland. &#9;Lewis Carroll, the nom de plume Charles Lutwidge Dodgson was conceived on January 27, 1832, in Daresbury England. He was the most established kid in a group of eleven offspring of Reverend Charles Dodgson and his better half, Francis Jane Lutwidge. The adolescence of Lewis Carroll was moderately lovely, brimming with thoughts and side interests that added to his future imaginative works. Carroll’s life at Daresbury was somewhat detached, and his mates were for the most part his siblings and sisters (Green 18). Connecting with for the most part his sisters, he was the &quot;master of their functions, innovator of games, performer, puppet theater administrator, and editorial manager of family journals&quot; (DLB v. 163 45). A lot of Carroll’s youth was spent dealing with his younger siblings, and his creative mind was continually being practiced so as to engage them (Green 18). A youth inconvenience that Carroll had and endured for an amazing duration was stammering harshly. It is recommended that his stammer may have emerged from his parent’s endeavors to address his left-handedness. This endeavor from the get-go in his life may have made Carroll think he was not typical, along these lines harming his self-assurance (Kelly 13-14). At the point when Carroll addressed grown-ups, his discourse turned out to be amazingly hard to comprehend. Obviously, he froze; his timidity and stammering consistently appeared to be more terrible when he was in a universe of grown-ups (Leach 2). Incompletely because of his stammering, he felt entirely agreeable around kids and he had the option to effectively frame cozy connections among them. While talking with more youthful youngsters, Carroll’s stammering had mystically vanished. He &quot;simply got one of them-whether they acknowledged him-and most did&quot; (Pudney 20). As a kid, Carroll had an attachment to creating games and language puzzles (14). &#9;Lewis Carroll &quot;divided himself into two names, Lewis Carroll and Reverend Charles Lutwidge Dodgson&quot; (DLB v.

Pumpkin Drop

Pumpkin Drop If a 5-kg pumpkin is tossed through a snowstorm such that it reaches the peak of its trajectory one meter above the roof of the Green Building, which is 90 meters tall, with what velocity does the pumpkin meet the ground in McDermott Court? How much time, in seconds, does the airborne pumpkin have to come to terms with its identity* before landing? You may neglect wind, viscous drag, and the altered aerodynamics of cold, wet pumpkins for the sake of simplicity. This past weekend’s wind and snow left over three million homes and businesses throughout the Northeast without power but promptly turned into a miserable deposit of slush when it hit Boston. Sometime after midnight on October 30th the slush mixed with the remains of over 100 shattered pumpkins in McDermott Court below the Cecil and Ida Green Building. The Green Building, MITs Building 54, was built on stilts in 1964 to circumvent Cambridge’s height limit. At 21 stories and 90 meters the Green Building became and remains the tallest building in Cambridge. Every October, First West, the smallest hall in the East Campus dorm, drops some large number of pumpkinsâ€"two dozen last year, over 100 this yearâ€"off the roof in front of lots of hosed, enthusiastic, and, this year, really cold, fellow MIT students. On the top is my footage of the event. On the bottom is Isaque 15’s version, which is much higher quality. Full screen and watch both for maximum experience. Happy Halloween, and best of luck to those of you applying EA tomorrow. =)   * Curiously enough, the only thing that went through the mind of the pumpkin as it fell was, “Oh no, not again.” Many people have speculated that if we knew exactly why the pumpkin had thought that we would know a lot more about the nature of the Universe than we do now.

Benefits Of Social Emotional Instruction - 1246 Words

IMPORTANCE OF SEL There is plenty of research to show the benefits of Social Emotional instruction and learning in the classroom setting. However, as is true for so much in public education, limited resources, funding, time, interest, and coordination leads to insufficient or ineffective implementation. Social emotional learning (SEL) has many names and definitions in academic literature. Some have slightly different meanings, but the overarching concept is the same, generally emphasizing similar key components. Researchers may use the terms: character education, social emotional competence, emotional intelligence, __ Greenberg, et. al., (Year) propose social emotional programs are most effective when they focus on both the†¦show more content†¦Though implemented with the best of intentions, the disjointed bits of reactive instruction can actually have a negative effect. To be effective, Greenberg_____ found that programs must be comprehensive, chosen based on the needs of the children being served, and that staff must be trained, held accountable, and supported by administration. Jennings and Greenberg This article defines an â€Å"optimal classroom climate.† Having an optimal classroom climate leads to more efficient learning. If a classroom does not function at its best, the teacher also runs the risk of faster burnout from the profession. Continual management of problematic behaviors may lead to reactive, as opposed to proactive, responses from the classroom teacher, and therefore exhaustion and lower teacher satisfaction. The authors propose that an effective classroom model includes SEC – social and emotional competence by the teacher can direct student outcomes. They present a framework model to follow in order to avoid the â€Å"burnout cascade.† Their model explains how a teacher lacking in SEC can negatively impact the classroom climate, relationships, management, and SEL program implementation. Also presented in this article is a prosocial classroom model graphic that includes teacher SEC and student outcomes. It emphasizes the interrelated nature of each component. A change or deficitShow MoreRelatedMusic Education And Emotional Intelligence1607 Words   |  7 Pagesthrough direct musical instruction, in earlier stages of musical growth the emotional demands require guidance by a teacher and self-exploration from the participant. Once success in this area becomes apparent, musical benefits emerge and the journey the individual undertook also helps shape their emotional intelligence. By answering the question of how music education affects an individual’s emotional knowledge of music and themselves, it will become possible to see the benefits of teaching music studentsRead MoreEssay On Early Childhood Education1498 Words   |  6 Pageshowever, these particular concepts are the fundamentals toward a child’s emotional and academic growth. The use of social skills within a classroom environment potentially results in not only the students’ academic state; however, the child’s emotional well being as well. I was interested in this topic because I will be pursuing a career in early childhood education. I believe that implementing lessons involving social-emotional development skills promotes the overall growth of the children withinRead MoreA Classroom Atmosphere That Makes Learning Easier1283 Words   |  6 Pages†¦ Kids without emotional intelligence†¦ don t follow directions, go off-task, can t pay attention, and have difficulty working cooperatively.2 If we think back to our school days and remember a teacher we enjoyed, we usually recall a classroom environment where we enjoyed the learning too. That optimal learning environment, from the perspective of neuroscience, reflects an internal brain state well attuned for learning.3 The good news is that in the years emotional intelligence hasRead MoreBuilding Relationships : A Democratic Classroom1254 Words   |  6 Pagesof the Teenage Brain, this assists with establishing a sense of belonging for your students. Building relationships also allows you gain knowledge about your students’ interests and abilities and will help create a more engaging and beneficial instruction. The text also mentions that being friendly and encouraging to each of your students can help improve their self-esteem and create a positive environment. Create a democratic classroom. A democratic classroom is an environment that allows studentsRead MoreEmotional And Behavioral Disturbance ( Ebd )943 Words   |  4 PagesEmotional and Behavioral Disturbance Emotional and Behavioral Disturbance (EBD) is one of the thirteen qualifications specified by the Individuals with Disabilities Act (IDEA). The qualification of EBD was implemented for students who struggled in the classroom due to behavioral complications and do not have a qualifying disability. In order to qualify a student as having an Emotional or Behavioral Disturbance, the student(s) must have exhibited the behaviors for a long period of time and the mustRead MoreMindfulness Is An Act Of Learning984 Words   |  4 Pagesschools because it has been found to have a positive impact on the students mental well-being as mentioned above, as well as having positive impacts on a wide range of physical and mental health conditions, on learning and cognition, and on emotional and social skills and wellbeing among adults, according to Katherin (2012). Very little research has been done about mindfulness among the young people as compared to among the adults, with studies carried out so far having some methodological limitationsRead MoreDevelopmental Assets: Boundaries and Expectations, and Commitment to Learning964 Words   |  4 Pagespromoting social-emotional development can provide support for childrens appropriate behavior and prevent challenging behavior. A pyramid framework includes four levels of practice to address the needs of all children, including children with persistently challenging behavior. Fox, Dunlap, Hemmeter, Gail, and Strain, (2006) describe an intervention strategy with four levels, 1) building positive relationships, 2) Implementing classroom preventive practices, 3) using social and emotional teachingRead MoreEvaluating The Existing Information And Provide Immediate Instructional And Behavioral Support871 Words   |  4 Pagesinept. They are likely to exhibit behavior problems, including temper tantrums, stereotypic behavior, and/or aggressive behavior. Students with ASD can learn with the premise that instruction be explicit, and incl ude a full range of social, self-help, language, reading, writing, and math skills. Social skill instruction for students with ASD should target individual needs. However, despite this variability, there is some predictability that suggests initiating, responding to, and maintaining interactionsRead MoreEssay on Teaching Strategies for Inclusive Education1343 Words   |  6 Pagessystem that values all students, regardless of difference. As a preservice teacher about to enter into the teaching profession it will be my responsibility to cultivate optimum teaching and learning experiences that will support all students’ social, emotional and academic development. Whilst this task does seem daunting and challenging, it is also exciting to be one of the many pioneers who will contribute to an educational reform, resulting in the ideal of inclusive education. Within my classroomRead MoreIep Reflection Paper1092 Words   |  5 PagesCritical Thinking Questions Change Leadership for Differentiated Education Environment April 8, 2012 Critical Thinking Questions The six-column framework for differentiated instruction proposes that if we are trying to comprehend and construct classrooms in which differentiated instruction can grow, there are several components that we need to search and be mindful of in our preparation and teaching. Educators must explore the framework and recognize what they are already utilizing in the

What to Expect From a Chinese Fortune Teller

Having one’s fortune told through Chinese fortune telling (ç ®â€"å‘ ½, suan ming) is a routine practice in Chinese culture. Consulting a fortune teller is nearly compulsory before major events, like Chinese New Year, wedding engagements, and the birth of children. Whether for entertainment or out of a strong belief in superstition, getting your fortune told by a Chinese fortune teller can be a memorable experience. Here is what to expect when it comes to prices, methods, and more. Cost The cost of a fortune telling session varies based on the city, fortune telling method, and what specifically the recipient wants to know. Getting an answer to one question, like finding a lover or a job, costs less than getting an overall fortune for the coming year, decade, or life. Basic fortune telling in Taipei starts at $15. Where to Find a Chinese Fortune Teller Fortune tellers can often be found in or near Buddhist and Taoist temples in China, Hong Kong, and Taiwan. Outside of China and Taiwan, fortune tellers can also be found in Chinatowns around the world. What to Expect The fortune telling session takes place at a table or desk with the fortune teller and customer sitting across from or next to each other. In many instances, there is little privacy as fortune telling tables or booths are located next to each other with just a flimsy wall to partition them. In many large cities like Beijing, Hong Kong, and Taipei, it is possible to have your fortune told in English. Methods There are over a dozen types of Chinese fortune telling methods, but nearly all are based on the Chinese Almanac. The most basic method of Chinese fortune telling in China, Hong Kong, Taiwan, and other countries like the U.S. remains virtually the same regardless of location. All a person needs to have his or her fortune told, or that of a friend of family member, is the  first and last name, birth date, and age. For Westerners, be sure to add one year to your current age because the first year of life in Chinese culture is counted at birth whereas babies in the West do not turn one until a year after their birth. Additional information like time of birth and a person’s address is sometimes required for certain fortune telling methods. Oftentimes, fortune tellers use one or more methods to reveal your fortune. For example, palm and face readings or ‘bean’ fortune telling may be combined with  basic fortune telling  to generate a more accurate reading. Other methods that a fortune teller might use include coin divination,  Chien Tung or Chinese fortune sticks,  bird fortune telling, or using  red divination blocks to tell your fortune.

Branding Marketing and Answer Free Essays

string(82) " company name legitimizes and the individual name individualizes the new product\." Chapter-9: MCQ’s and short questions: 1. _____ is endowing products and services with the power of a brand. Your Answer:| Branding | 2. We will write a custom essay sample on Branding: Marketing and Answer or any similar topic only for you Order Now _____ is the added value endowed to products and services. Your Answer:| Brand equity | 3. ______ are those trademarked devices that serve to identify and differentiate the brand. Your Answer:| Brand elements | 4. _____ marketing is about mixing and matching marketing activities to maximize their individual and collective effects. Your Answer:| Integrating | 5. _____ is consumers’ ability to identify the brand under different conditions as reflected by their brand recognition or recall performance. Your Answer:| Brand awareness | 6. _____ occurs when customers experience the company as delivering on its brand promise. Your Answer:| Brand bonding | 7. A _____ is a consumer-focused exercise that involves a series of procedures to assess the health of the brand, uncover its sources of brand equity, and suggest ways to improve and leverage its equity. Your Answer:| brand audit | 8. When a firm uses an established brand to introduce a new product it is called a _____. Your Answer:| brand extension | 9. A _____ product is one whose brand name has been licensed to other manufacturers who actually make the product. Your Answer:| licensed | 10. _____ occurs when consumers no longer associate a brand with a specific product or highly similar products and start thinking less about the brand. Your Answer:| Brand dilution | 11. _______is the set of all brands and brand lines which a particular firm offers for sale to buyers in a particular category. Your Answer:| Brand portfolio | 12. _____ measures the degree to which a brand is seen as different from others. Your Answer:| Differentiation | 13. _____ measures the breadth of a brand’s appeal. Your Answer:| Relevance | 14. Nike has the distinctive â€Å"swoosh† logo, the â€Å"Just Do It† slogan, and the â€Å"Nike† name based on a mythological goddess. These items are called _____. Your Answer:| brand elements | 15. Burton, a maker of snowboards, is introducing a new snowboard called â€Å"The Dominator. † This snowboard will be associated and identified with top professional riders. What marketing strategy is Burton using? Your Answer:| leveraging secondary association | 16. The purpose of the _____ is to provide a current, comprehensive profile of how all the products and services sold by a company are marketed and branded. Your Answer:| brand inventory | | 7. A _____ typically employs quantitative measures to provide marketers with current information as to how their brands and marketing programs are performing on the basis of a number of key dimensions. Your Answer:| tracking study| | 18. Nivea, a strong European brand, has expanded its scope from a skin-cream brand to a skin-care and personal-care brand through carefully designed and implemented brand extensions. This is an example of _____. Your Answer:| brand reinforcement | 19. Dannon Yogurt offers several types of new yogurts, Fruit on the Bottom, Natural Flavours, and Fruit Blends to name a few. This is an example of a _____. Your Answer:| line extension | 20. Honda uses the company name to cover different products such as automobiles, motorcycles, snow blowers, and snowmobiles. This is an example of a _____. Your Answer:| category extension | 21. A _____ brand may be kept around despite dwindling sales because they still manage to hold on to a sufficient number of customers and maintain profitability with little or no marketing support. Your Answer:| cash cow | 22. All products marketed by Heinz carry the brand name ‘Heinz’. This is an example of ___________. Your Answer:| blanket family names | Short Questions: Chapter-9: 1. Describe the functions a brand provides for the firm. Ans:Brands simplify product handling or tracking. Brands help to organize inventory and accounting records. Brands also offer the firm legal protection for unique features or aspects of the product. Finally, brands signal a certain level of quality so that satisfied buyers can easily choose the product again. 2. What are the two basic approaches to measuring brand equity? Ans: The indirect approach assesses potential sources of brand equity by identifying and tracking consumer brand knowledge structures. The direct approach assesses the actual impact of brand knowledge on consumer responses to different aspects of the marketing. 3. From a marketing management perspective, there are three main sets of brand equity drivers. List these factors. Ans: The initial choices for the brand element or identities making up the brand. The way the brand is integrated into the supporting marketing program. The associations indirectly transferred to the brand by linking the brand to some other entity. 4. What are the six criteria used to choose brand elements? Explain each of these. Ans:- 1. Memorable – how easily is the brand element recalled and recognized. 2. Meaningful – to what extent is the brand element credible and suggestive of the corresponding category? 3. Likeability – how aesthetically appealing do consumers find the brand element? 4. Transferable – can the brand element be used to introduce new products in the same or different categories? 5. Adaptable – how adaptable and updatable is the brand element. 6. Protectable – how legally protectable is the brand element? How competitively protectable is it? Can it be copied? 5. Discuss the four general strategies used in choosing a brand name. What are the advantages to each of these strategies? Ans:- ? First, a company can use an individual name strategy. This way the company does not tie its reputation to the product’s. If the product fails or appears to have a low quality the company’s image is not hurt. ? A second strategy is to use blanket family names. By using this strategy, there is no need for â€Å"name† research or heavy advertising to create brand-name recognition; this reduces initial development costs. ? A third strategy is to use separate family names for all products. This works best for companies that produce quite different products and one blanket family name is not desirable. ? Finally, a company can use the corporate name combined with individual product names as a branding strategy. The company name legitimizes and the individual name individualizes the new product. You read "Branding: Marketing and Answer" in category "Essay examples" 6. The Marketing Insight – Applying Permission Marketing, presents the practice of permission marketing as an important tool for building customer loyalty. List the five steps which Seth Godin, a pioneer in the technique, has identified as important in creating effective permission marketing. Ans:-   Godin identifies the following 5 steps: Offer the prospect an incentive to volunteer (e. g. , free sample, sales promotion, or contest). Offer the interested prospect a curriculum over time that teaches the consumer about the product or service. Reinforce the incentive to guarantee that the prospect maintains the permission. Offer additional incentives to get more permission from the consumer. Over time, leverage the permission to change consumer behaviour toward profits. Chapter-10: MCQ’s and short questions: 1. ____ is the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market. Your Answer:| Positioning | 2. Companies can gain a strong competitive advantage through having better-trained people. This is called _____. Your Answer:| personnel differentiation | 3. _____ pass through four stages: distinctiveness, emulation, mass fashion, and decline. Your Answer:| Fashions | 4. In a _____ pattern of the pr oduct life cycle, sales grow rapidly when the product is first introduced and then fall to a â€Å"petrified† level. Your Answer:| growth-slump-maturity | 5. The _____ stage is marked by a rapid climb in sales. Your Answer:| growth | 6. During the _____ stage sales slow down creating over-capacity in the industry, which leads to intensified competition. Your Answer:| maturity | 7. During the _____ stage sales and profits decline and some firms withdraw from the market. Your Answer:| decline | 8. _____ calls for gradually reducing a product and business’s costs while trying to maintain sales. Your Answer:| Harvesting | 9. If a new product sells well, new firms will enter the market, ushering in a(n) _____ stage. Your Answer:| market-growth | 10. Eventually, when competitors cover and serve all the major market segments the market enters the _____ stage. Your Answer:| maturity | 11. A company may follow the strategies of deletion, harvesting, or contracting in the _______ stage. Your Answer:| decline | 12. Creating the image of a â€Å"delivered pizza† rather than a â€Å"frozen pizza† category for McCain’s pizza is an example of _______. Your Answer:| positioning | 13. Attributes or benefits consumers strongly associate with a brand, such as FedEx-guaranteed overnight delivery-are called _____. Your Answer:| points-of-difference | 14. Associations that are not necessarily unique to the brand are called _____. Your Answer:| points-of-parity | 15. A _____ is a basic and distinctive mode of expression appearing in a field of human endeavour. Your Answer:| style | 16. During the _____ stage prices remain where they are or fall slightly. Your Answer:| growth | 17. The _____ stage divides into three phases: growth, stable, and decaying maturity. Your Answer:| maturity | 18. During the _____ stage product managers try to stimulate sales by modifying other marketing program elements. Your Answer:| maturity | 19. During the _____ stage firms may withdraw from smaller market segments and weaker trade channels. Your Answer:| decline | 20. _____ is used to milk the firm’s investments to recover cash quickly in the decline stage. Your Answer:| Harvesting | 21. In a _____ strategy a new product can be designed to meet the preferences of one of the corners of the market. Your Answer:| single-niche | 22. Which of the following is not a key desirability for PODs? Your Answer:| Feasibility | Short Questions: Chapter-10: 1. What are the three key consumer desirability criteria for POD’s (points-of-difference)? Ans:- 1. Relevance – target consumers must find the POD personally relevant and important. 2. Distinctiveness – target consumers must find the POD distinctive and superior. 3. Believability – target consumers must find the POD believable and credible. 2. What are the four stages in the Product Life Cycle? Describe what happens at each stage. Ans:- ? In the first stage, introduction, the product experiences slow sales growth as the product is introduced in the market. In the second stage, growth, there is a period of rapid market acceptance and substantial profit improvement. ? In the third stage, maturity, the product experiences a slowdown in sales growth, profits stabilize or decline because of increased competition. ? And in the fourth and final stage, decline, sales show a downward drift and profits erode. 3. Companies can gain a strong competitive advantage through better trained people. List some of the characteristics of better-trained personnel, and give some illustrative examples. Ans:-   Competence – they possess the required skill and knowledge Courtesy – they are friendly, respectful, and considerate Credibility – they are trustworthy Reliability – they perform the service consistently and accurately Responsiveness – they respond quickly to customers’ requests and problems Communication – they make an effort to understand the customer and communicate clearly Some examples of the above: Singapore Airlines – excellent reputation in large part because of its flight attendants McDonald’s people are courteous IBM people are professional Disney people are upbeat. . What are the three main ways to convey a brand’s category membership? Ans:- 1. Announcing category benefits — benefits are frequently used to announce category membership to reassure consumers that a brand will deliver. 2. Comparing to exemplars — well known noteworthy brands in a category can also be used to specify category membership. 3. Relying on the product descriptor — the product descriptor that follows the brand name is often a concise means of conveying category origin. 5. What five strategies are available to firms in declining industries? Ans:- 1. Increasing the firm’s investments. 2. Maintaining the firm’s investment level until the uncertainties about the industry are resolved. 3. Decreasing the firm’s investment level selectively by dropping unprofitable customer groups and simultaneously strengthening the firm’s investment in lucrative niches. 4. Harvesting the firm’s investment to recover cash quickly. 5. Divesting the business quickly by disposing of its assets as advantageously as possible. 6. Define and discuss the concepts of points-of-parity (pop) and points-of-difference (pod). Use examples to illustrate your discussion. Ans:-   Points-of-Difference (PODs) are attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand. Strong, favourable, and unique brand associations that make up PODs may be based on virtually any type of attribute or benefit. Examples are FedEx (guaranteed overnight delivery), Nike (performance), and Lexus (quality. ) Points-of-Parity (POPs) are associations that are not necessarily unique to the brand but may be shared with other brands. They come in two basic forms: category and competitive. Category POPs are associations consumers view as essential to be a legitimate and credible offering within a certain product or service category. They represent necessary conditions for brand choice. They may change over time due to technological advances, legal developments, or consumer trends, but they are the ‘greens fees’ to play the marketing game. Competitive POPs are associations designed to negate competitors’ PODs. If a brand can ‘break even’ in those areas where the competitors are trying to find an advantage and also can achieve advantages in other areas, the brand should be in a strong, and even unbeatable, competitive position. Chapter-13: MCQ’s and short questions: 1. A distinct characteristic of services is _____. Your Answer:| intangibility | 2. Services are typically produced and consumed simultaneously. This is an example of the _____ characteristic of services. Your Answer:| inseparability | 3. Services cannot be stored. This describes the _____ characteristic of services. Your Answer:| perishability | 4. _____ describes employees’ skills in serving the client. Your Answer:| Interactive marketing | 5. SSTS refers to _____. Your Answer:| self-service technologies | 6. Top firms audit service performance by collecting _____ measurements to probe customer satisfiers and dissatisfiers. Your Answer:| voice of the customer | 7. The services a customer expects are called the _____ service package. Your Answer:| primary | 8. Added features to an offering are called _____ service features. Your Answer:| secondary | 9. The intangibility of services has implications for the choice of _____. Your Answer:| brand elements | 10. _____ cost refers to the product’s purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value. Your Answer:| Life cycle | 11. According to Parasuraman, Zeithaml Benny, the most important determinant of service quality is: Your Answer:| Reliability | 12. An offering that consists primarily of a tangible good with no services at all is considered a _____. Your Answer:| pure tangible good | 13. A restaurant is an example of a(n) _____. Your Answer:| hybrid | 14. _____ refers to the willingness to help customers and to provide prompt service. Your Answer:| Responsiveness | 15. _____ refers to the knowledge and courtesy of employees and their ability to convey trust and confidence. Your Answer:| Assurance | 16. _____ refers to the ability to perform the promised service dependably and accurately. Your Answer:| Reliability | 17. Mystery shoppers refer to the use of _____. Your Answer:| undercover shoppers | 18. Customers often view a service as fairly homogeneous, caring less about the provider than the price. Service marketers must therefore _____ their services. Your Answer:| differentiate | 19. Marriott is setting up hotel rooms for high-tech travelers who need accommodations that will support computers, fax machines, and e-mail. These are examples of _____ service features. Your Answer:| secondary | 20. _____ extensions often require sub-branding strategies where the corporate name is combined with an individual brand name or modifier. Your Answer:| Vertical | 21. Services such as installations, staff training, maintenance, and repair services and financing are called _____ services. Your Answer:| facilitating | 22. Ritz-Carlton Hotels’ legendary service is an example of which one of the following distinct characteristic of service? Your Answer:| Intangibility | Short Questions: 1. What are the five categories of offerings in the product-service mix? Ans:- 1. Pure tangible good – the offering consists primarily of a tangible good, no services accompany the product. 2. Tangible good with accompanying services – the offering consists of a tangible good accompanied by one or more services. 3. Hybrid – the offering consists of equal parts of goods and services. 4. Major service with accompanying minor goods and services – the offering consists of a major service along with additional services or supporting goods. 5. Pure service – the offering consists primarily of a service. . What are the five determinants of service quality in order of importance? Ans:- 1. Reliability – the ability to perform the promised service dependably and accurately. 2. Responsiveness – the willingness to help customers and to provide prompt service. 3. Assurance – the knowledge and courtesy of employees and their ability to convey tr ust and confidence. 4. Empathy – the provision of caring, individualized attention to customers. 5. Tangibles – the appearance of physical facilities, equipment, personnel, and communication materials. 3. Holistic marketing for services requires external, internal, and interactive marketing. Define these terms. Ans:-   External marketing describes the normal work of preparing, pricing, distributing, and promoting the service to customers. Internal marketing describes training and motivating employees to serve customers well. Interactive marketing describes the employees’ skill in serving the client. Clients judge service not only by its technical quality (e. g. , was the surgery successful? ) but also by its functional quality (e. g. , did the surgeon show concern and inspire confidence? ). How to cite Branding: Marketing and Answer, Essay examples

Who Discoverd America Essay Example For Students

Who Discoverd America Essay The Paleolithic ancestors of the native Americans are the true original inhabitants of America, but many others deserve credit as well for the discovery of the land. Among these are Leif Erickson and the Vikings of Norway, and Christopher Columbus of Spain. Without these early visitors to the land, America would not be the thriving nation it is today. Fifteen to forty thousand years ago the first settlers of America came to the land by way of the Bering Straight. Some believe the Pacific Ocean was much lower than it is now and these early migrants could have walked across a land bridge between Siberia and Alaska. Others believe they used small Kayaks or walked across an ice cap. These first settlers were the Paleolithic ancestors of the Native Americans. These Asians were nomadic hunters and found the land while following herds of animals eastward. After the first band of settlers many more came who soon spread across what is now the United States, Canada, and Mexico. Present day archaeologists have unearthed many Paleolithic artifacts such as campsites, primitive tools and weapons of the early settlers. With the ability to carbon 14 test these artifacts, scientists were able to confirm that they were here as early as 4000 BC. Somewhere around 1000 AD, Leif Erickson discovered North America for the Vikings of Greenland. According to Icelandic sagas, Leif boarded his ship with thirty-five other men and sailed south of Greenland. Their first stop was somewhere near the present day Baffin Islands. He also visited a place, which he called Vineland, meaning wine land, where they found many grapes and made wine to take back to their homeland in Greenland. Leif and his crew spent the winter in Vineland and built a large house and a shed to protect their ship. No one knows the exact location of Vineland, but estimate it is somewhere in northern Newfoundland. Archaeologists found the ruins of an old Viking settlement in north Newfoundland around 1960 and suggested it might have been Vineland. Although some historians suggest that Leif must have traveled further south because grapes do not grow that far north. Other explorers sailed from Greenland to Vineland for fifteen more years. They might have even settled, but attacks by the Native Americans deterred them. After Leif Erickson and the Vikings came Christopher Columbus and the Spaniards. They were searching for the Spice Islands of the Indies, but mistakenly landed in the Bahamas in 1492. Christopher Columbus was an Italian who had a great plan to open up a new trade route to the Indies. His plan was to sail west and end up in Japan in less time than it would take to go by land. Columbus planned to sell his idea and get sponsored for his trip. Spain took him up on his deal and gave him money and ships to make his voyage in hopes that he would bring back spices and other precious materials to Spain. Columbus set sail and headed west. He found land three months later. Believing he had found the Indies he named the inhabitants Indians. This name had stuck with the Native Americans even to the present day. Columbus made three more trips to the new land not knowing he had discovered America. He died in 1506 never knowing of his tremendous discovery. So the reason he gets all the credit is bec ause he came back to civilized England and announced his findings. The Indians did not. Although the Paleolithic ancestors of the Native Americans were the true discoverers of America, Leif Erickson and Christopher Columbus deserve some credit also. 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